公开(公告)号：US11294873B2

公开(公告)日：2022-04-05

申请号：US16207761

申请日：2018-12-03

Applicant: Oath Inc.

Inventor： Xing Yi ,  Zhen Yue ,  Alyssa Glass Owara ,  Shuguang Han

IPC: G06F16/00 ,  G06F16/22 ,  G06N20/00 ,  G06F16/28 ,  G06F16/2455 ,  G06F16/2457 ,  G06F16/9032

Abstract: One or more systems and/or methods of generating a query-goal-mission structure for a set of queries are provided. A set of queries may be evaluated to identify query information for the queries within the set of queries. The queries may be evaluated as query pairs to determine common goal probabilities (e.g., likelihood two queries correspond to a particular goal, such as to identify vacation planning information) for the query pairs. Responsive to the common goal probabilities for the query pairs exceeding a goal probability threshold, the query pairs may be grouped into goal clusters. The goal clusters may be evaluated as goal cluster pairs to determine common mission probabilities. Responsive to the common mission probabilities for the goal cluster pairs exceeding a mission probability threshold, the goal clusters may be grouped into mission clusters. The mission clusters and the goal clusters may be utilized to generate a query-goal-mission structure.

公开(公告)号：US10664484B2

公开(公告)日：2020-05-26

申请号：US15165557

申请日：2016-05-26

Applicant: OATH INC.

Inventor： Nadav Golbandi ,  Xing Yi ,  Liangjie Hong

IPC: G06F16/2457 ,  G06F16/9535

Abstract: Disclosed are systems and methods for improving interactions with and between computers in content generating, searching, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods leverage the display screen sizes of information cards to improve the accuracy and efficiency of displayed search results. The disclosed systems and methods can be implemented in search and recommendation systems for optimally performing a search and displaying the results of the search based on, among other features, the size of the cards providing each search result and the display size of the screen displaying such results.

公开(公告)号：US10515130B2

公开(公告)日：2019-12-24

申请号：US16038134

申请日：2018-07-17

Applicant: Oath Inc.

Inventor： Xing Yi ,  Scott Gaffney

IPC: G06F17/30 ,  G06F16/9535 ,  G06F16/30 ,  G06F16/35

Abstract: Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

公开(公告)号：US20180322211A1

公开(公告)日：2018-11-08

申请号：US16038134

申请日：2018-07-17

Applicant: Oath Inc.

Inventor： Xing Yi ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F16/9535 ,  G06F16/30 ,  G06F16/353

Abstract: Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

公开(公告)号：US10600074B2

公开(公告)日：2020-03-24

申请号：US16151102

申请日：2018-10-03

Applicant: Oath Inc.

Inventor： Xing Yi

IPC: G06Q30/02

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

公开(公告)号：US20190392477A1

公开(公告)日：2019-12-26

申请号：US16558551

申请日：2019-09-03

Applicant: Oath Inc.

Inventor： Xing Yi

IPC: G06Q30/02

Abstract: A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device.

公开(公告)号：US20190034960A1

公开(公告)日：2019-01-31

申请号：US16151102

申请日：2018-10-03

Applicant: Oath Inc.

Inventor： Xing Yi

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0272

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

公开(公告)号：US10146815B2

公开(公告)日：2018-12-04

申请号：US14984172

申请日：2015-12-30

Applicant: Oath Inc.

Inventor： Xing Yi ,  Zhen Yue ,  Alyssa Glass Owara ,  Shuguang Han

IPC: G06F17/30 ,  G06N99/00

Abstract: One or more systems and/or methods of generating a query-goal-mission structure for a set of queries are provided. A set of queries may be evaluated to identify query information for the queries within the set of queries. The queries may be evaluated as query pairs to determine common goal probabilities (e.g., likelihood two queries correspond to a particular goal, such as to identify vacation planning information) for the query pairs. Responsive to the common goal probabilities for the query pairs exceeding a goal probability threshold, the query pairs may be grouped into goal clusters. The goal clusters may be evaluated as goal cluster pairs to determine common mission probabilities. Responsive to the common mission probabilities for the goal cluster pairs exceeding a mission probability threshold, the goal clusters may be grouped into mission clusters. The mission clusters and the goal clusters may be utilized to generate a query-goal-mission structure.

公开(公告)号：US11698939B2

公开(公告)日：2023-07-11

申请号：US16724997

申请日：2019-12-23

Applicant: Oath Inc.

Inventor： Xing Yi ,  Scott Gaffney

IPC: G06F16/9535 ,  G06F16/35 ,  G06F16/30

CPC classification number: G06F16/9535 ,  G06F16/30 ,  G06F16/353

Abstract: Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

公开(公告)号：US11687966B2

公开(公告)日：2023-06-27

申请号：US16558551

申请日：2019-09-03

Applicant: Oath Inc.

Inventor： Xing Yi

IPC: G06Q30/0242

CPC classification number: G06Q30/0242

Abstract: A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device.