公开(公告)号：US11720928B2

公开(公告)日：2023-08-08

申请号：US16413816

申请日：2019-05-16

Applicant: Oath Inc.

Inventor： Yair Koren ,  Abraham Shahar ,  Tal Cohen ,  Michal Aharon ,  Assaf Singer

IPC: G06Q30/0273 ,  G06Q30/0251 ,  G06Q30/0242

CPC classification number: G06Q30/0273 ,  G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0254

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.