公开(公告)号：US20210103953A1

公开(公告)日：2021-04-08

申请号：US16595859

申请日：2019-10-08

Applicant: Oath Inc.

Inventor： Chander Jayaraman Iyer ,  Srinath Ravindran ,  Sainath Subramanya Vellal ,  Lakshmi Narayan Bhamidipati

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/9536 ,  G06F16/9537 ,  H04L29/08 ,  H04L12/24

Abstract: One or more computing devices, systems, and/or methods are provided. A user profile database may be analyzed to identify a first plurality of user profiles and/or a second plurality of user profiles. A user profile of the first plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are trending. A user profile of the second plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are not trending. A first conversion score associated with a first entity may be determined based upon the first plurality of user profiles. A second conversion score associated with the first entity may be determined based upon the second plurality of user profiles.