公开(公告)号：US20210103953A1

公开(公告)日：2021-04-08

申请号：US16595859

申请日：2019-10-08

Applicant: Oath Inc.

Inventor： Chander Jayaraman Iyer ,  Srinath Ravindran ,  Sainath Subramanya Vellal ,  Lakshmi Narayan Bhamidipati

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/9536 ,  G06F16/9537 ,  H04L29/08 ,  H04L12/24

Abstract: One or more computing devices, systems, and/or methods are provided. A user profile database may be analyzed to identify a first plurality of user profiles and/or a second plurality of user profiles. A user profile of the first plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are trending. A user profile of the second plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are not trending. A first conversion score associated with a first entity may be determined based upon the first plurality of user profiles. A second conversion score associated with the first entity may be determined based upon the second plurality of user profiles.

公开(公告)号：US11019379B2

公开(公告)日：2021-05-25

申请号：US16214842

申请日：2018-12-10

Applicant: Oath Inc.

Inventor： Shaunak Mishra ,  Richard Hin-Fai Tang ,  Yichao Zhou ,  Vishal Ramesh Raithatha ,  Lakshmi Narayan Bhamidipati ,  Mahmoudreza Abasi ,  Srinath Ravindran

IPC: H04N21/239 ,  H04N21/2665 ,  H04N21/2343 ,  H04L29/08 ,  G06Q30/02 ,  G06F11/34

Abstract: One or more computing devices, systems, and/or methods for selecting content for transmission to devices are provided. First activity performed using a content interface on a device may be detected. First activity information associated with the first activity may be stored in an activity profile associated with the device. An activity database may be analyzed based upon the activity profile to identify one or more activity identifiers of the activity database. The activity database may comprise a plurality of activity identifiers and/or funnel stage tags associated with the plurality of activity identifiers. A request for content, associated with an entity, may be received from the device. A funnel stage score may be determined based upon one or more funnel stage tags associated with the entity and/or the one or more activity identifiers. A content item, associated with the entity, may be selected based upon the funnel stage score.