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1.发明申请SYSTEM AND METHOD FOR VALUING MEDIA INVENTORY FOR THE DISPLAY OF MARKETING CAMPAIGNS ON A PLURALITY OF MEDIA DEVICES AT PUBLIC LOCATIONS 审中-公开评估媒体库存的系统和方法，用于在公共场所展示多媒体设备的市场营销活动公开(公告)号：US20090076890A1
公开(公告)日：2009-03-19
申请号：US12234555
申请日：2008-09-19
CPC分类号： G06Q30/0224 , G06Q30/02 , G06Q30/0242
摘要： A system and method to value media inventory for the display of marketing campaigns on a network of media devices. The system measures past marketing campaign performance and efficiency and assigns a campaign impact value to the advertising opportunity achieved by the execution of past campaigns. Summaries of the campaign impact of past campaigns are stored in a benchmarking archive. The system uses the data contained in the benchmarking archive in order to calculate the value of the network's media inventory, namely the capacity or availability of the network of media devices to play or display future campaigns. The value of the media inventory is used to appropriately assign media inventory to new campaigns that are to be shown on the network of media devices.
摘要翻译： 一种用于评估媒体库存以在媒体设备网络上显示营销活动的系统和方法。 该系统衡量过去营销活动的绩效和效率，并为广告机会的执行过程中的广告机会分配广告系列的影响价值。 过去广告系列的广告系列影响的摘要存储在基准档案中。 系统使用基准档案中包含的数据，以计算网络媒体库存的价值，即媒体设备网络的播放或展示未来广告系列的容量或可用性。 媒体库存的价值用于将媒体库存适当地分配给要在媒体设备网络上显示的新广告系列。
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2.发明申请DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES 审中-公开动态库存管理系统通过公共场所的媒体设备展示市场营销公开(公告)号：US20090276317A1
公开(公告)日：2009-11-05
申请号：US12434592
申请日：2009-05-01
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0264
摘要： A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator.
摘要翻译： 用于识别媒体设备网络上的可用库存的动态库存管理系统和方法，以及可用库存上的广告系列，处理和内容项目的最佳调度。 为了优化系统的性能，动态库存管理系统从各种来源接收输入数据。 例如，动态库存管理系统从分析系统，来自事件和触发系统的事件和触发数据以及来自网络管理系统的网络，内容和活动元数据接收受众指标和活动性能数据。 从这些来源收到的数据与系统用户接收的附加规则和参数结合使用时，允许动态库存管理系统以有利于双方的方式将营销活动，处理和内容项目分配给可用的库存 广告商和网络运营商。
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3.发明申请MEASURING EFFECTIVENESS OF MARKETING CAMPAIGNS PRESENTED ON MEDIA DEVICES IN PUBLIC PLACES USING AUDIENCE EXPOSURE DATA 审中-公开使用接触曝光数据测量在公共场所的媒体设备上销售的营销活动的有效性公开(公告)号：US20090030780A1
公开(公告)日：2009-01-29
申请号：US12233872
申请日：2008-09-19
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0242
摘要： Computational and computer-implemented methodological techniques are described for analyzing and presenting data on the audience response to audio and/or visual media advertising campaigns in public places. In various embodiments, these techniques employ a mechanism that assesses audience behavior to produce audience behavior data and audience exposure to produce audience exposure data, a network of display devices that records media events as media event data in a playlog, and a component that assembles the audience behavior data, audience exposure data, and media event data to produce data identifying media events that could have impacted audience behavior and data assessing campaign effectiveness as a measure of audience exposure.
摘要翻译： 描述了计算和计算机实现的方法技术，用于分析和呈现关于在公共场所的音频和/或视觉媒体广告活动的观众响应的数据。 在各种实施例中，这些技术采用评估观众行为以产生观众行为数据和观众曝光以产生观众曝光数据的机制，将媒体事件记录为播放日志中的媒体事件数据的显示设备的网络，以及组装 观众行为数据，观众曝光数据和媒体事件数据，以产生识别可能影响观众行为的媒体事件的数据，以及评估活动效果的数据，以衡量受众暴露。
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4.发明申请SYSTEMS FOR SCHEDULING MARKETING CAMPAIGNS IN PUBLIC PLACES IN ORDER TO ENABLE MEASUREMENT AND OPTIMIZATION OF AUDIENCE RESPONSE 审中-公开用于调度公共场所市场营销的系统，以便能够实现测量和优化响应公开(公告)号：US20080306804A1
公开(公告)日：2008-12-11
申请号：US12134992
申请日：2008-06-06
申请人： Thomas C. Opdycke , Wan-Chung W. Wu , Jeremy York , Paul Dixon
发明人： Thomas C. Opdycke , Wan-Chung W. Wu , Jeremy York , Paul Dixon
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q30/0201 , G06Q30/0244
摘要： A system is described for determining how to execute a media campaign (e.g., an advertising campaign) in out-of-home environments (e.g., retail stores or other public places), in such a manner as to enable analysis of the impact of the campaign upon audience behavior, and some of the aspects of audience behavior (recollection of recent exposure, impact of repeat exposures over time) that can be incorporated into subsequent analysis; this can then extend into alterations to the campaign scheduling to optimize business metrics and/or to gain additional, richer information about audience behavior. Media content can be rendered on one or more devices, such as monitors, point of sale systems, and so forth. The media content can include advertisements, such as advertisements having images, video, audio, and multimedia content. Various business constraints and statistical experimental constraints can be satisfied when generating a schedule.
摘要翻译： 描述了一种系统，用于确定如何在室外环境（例如，零售店或其他公共场所）中执行媒体活动（例如，广告活动），以便能够分析 观众行为的活动，以及观众行为的一些方面（记录最近曝光，重复曝光随时间的影响），可以纳入后续分析; 然后，这可以扩展到广告系列调度的更改，以优化业务度量和/或获得有关受众行为的更多更丰富的信息。 媒体内容可以在一个或多个设备上呈现，诸如监视器，销售点系统等等。 媒体内容可以包括诸如具有图像，视频，音频和多媒体内容的广告之类的广告。 生成时间表时可以满足各种业务约束和统计实验约束。
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5.发明授权System and method for independent media auditing and media serving for marketing campaigns presented via media devices in public places 有权独立媒体审计的系统和方法，以及通过公共场所的媒体设备进行营销活动的媒体服务公开(公告)号：US08924992B2
公开(公告)日：2014-12-30
申请号：US12329497
申请日：2008-12-05
IPC分类号： H04H60/35 , H04H60/37 , H04H20/14 , G06Q20/14 , H04N7/173 , H04H20/10 , H04H60/63 , H04H60/66 , H04N21/25 , H04N21/442 , H04N21/81
CPC分类号： H04N7/173 , H04H20/103 , H04H20/14 , H04H60/63 , H04H60/66 , H04N21/252 , H04N21/44222 , H04N21/812
摘要： An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
摘要翻译： 一个独立的审计和广告服务系统，可以与系统结合使用，通过位于公共场所的玩家网络向观众展示营销活动。 播放器中的独立代理监视在营销活动期间向观众呈现的媒体内容，并生成提供给内容注册服务的独立代理播放日志。 内容注册服务将独立代理播放日志与由网络运营商提供的播放日志进行比较，以验证网络运营商生成的播放日志。 独立代理人playlog也可以提供给分析服务，用于分析营销活动的绩效。 基于所分析的性能，该服务可以确定应该改变通过媒体播放器呈现给观众的媒体内容。 可以指示独立代理通过修改播放器上呈现的媒体内容来实现推荐的改变。
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6.发明申请System and Method for Independent Media Auditing and Media Serving for Marketing Campaigns Presented Via Media Devices in Public Places 审中-公开独立媒体审计系统和方法，以及通过公共场所的媒体设备提供营销活动的媒体服务公开(公告)号：US20120072950A1
公开(公告)日：2012-03-22
申请号：US13292339
申请日：2011-11-09
IPC分类号： H04N7/025
CPC分类号： H04N7/173 , H04H20/103 , H04H20/14 , H04H60/63 , H04H60/66 , H04N21/252 , H04N21/44222 , H04N21/812
摘要： An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
摘要翻译： 一个独立的审计和广告服务系统，可用于通过公共场所的玩家网络向观众展示营销活动的系统。 播放器中的独立代理人监视在营销活动期间向观众呈现的媒体内容，并且生成提供给内容注册服务的独立代理播放日志，其将独立代理播放日志与由网络运营商提供的播放日志进行比较以验证网络运营商 生成的playlogs。 独立代理人playlog也可以提供给分析服务，用于分析营销活动的绩效。 从分析的表现来看，服务可能决定通过媒体播放器呈现给观众的媒体内容应该被改变。 可以指示独立代理通过修改播放器上呈现的媒体内容来实现推荐的改变。
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公开(公告)号：US09781390B2
公开(公告)日：2017-10-03
申请号：US13292339
申请日：2011-11-09
IPC分类号： H04N7/173 , H04H20/10 , H04H20/14 , H04H60/63 , H04H60/66 , H04N21/25 , H04N21/442 , H04N21/81
CPC分类号： H04N7/173 , H04H20/103 , H04H20/14 , H04H60/63 , H04H60/66 , H04N21/252 , H04N21/44222 , H04N21/812
摘要： An independent auditing and ad service system that may be utilized with a system for presenting marketing campaigns to audiences via a network of players in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service which compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. From the analyzed performance, the service may determine that the media content presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
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8.发明申请SYSTEM AND METHOD FOR INDEPENDENT MEDIA AUDITING AND MEDIA SERVING FOR MARKETING CAMPAIGNS PRESENTED VIA MEDIA DEVICES IN PUBLIC PLACES 审中-公开用于独立媒体审查和媒体服务的系统和方法通过公共场所的媒体设备提供营销营销公开(公告)号：US20090150918A1
公开(公告)日：2009-06-11
申请号：US12329497
申请日：2008-12-05
CPC分类号： H04N7/173 , H04H20/103 , H04H20/14 , H04H60/63 , H04H60/66 , H04N21/252 , H04N21/44222 , H04N21/812
摘要： An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
摘要翻译： 一个独立的审计和广告服务系统，可以与系统结合使用，通过位于公共场所的玩家网络向观众展示营销活动。 播放器中的独立代理监视在营销活动期间向观众呈现的媒体内容，并生成提供给内容注册服务的独立代理播放日志。 内容注册服务将独立代理播放日志与由网络运营商提供的播放日志进行比较，以验证网络运营商生成的播放日志。 独立代理人playlog也可以提供给分析服务，用于分析营销活动的绩效。 基于所分析的性能，该服务可以确定应该改变通过媒体播放器呈现给观众的媒体内容。 可以指示独立代理通过修改播放器上呈现的媒体内容来实现推荐的改变。
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9.发明申请SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES WITH FEDERATION OF DIGITAL SIGNAGE NETWORKS 审中-公开公共空间传播和优化媒体编程系统与方法与数字信号网络联合公开(公告)号：US20120116892A1
公开(公告)日：2012-05-10
申请号：US13349511
申请日：2012-01-12
申请人： Thomas C. Opdycke
发明人： Thomas C. Opdycke
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0273 , G06Q30/0277 , G06Q30/0601 , H04H60/06 , H04H60/33 , H04H60/45 , H04H60/46 , H04N21/252 , H04N21/26258 , H04N21/41415 , H04N21/42201 , H04N21/4223 , H04N21/441 , H04N21/4415 , H04N21/44218
摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.
摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。
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10.发明申请SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES WITH PEER-TO-PEER DIGITAL SIGNAGE NETWORKS 审中-公开在公共空间中用对等数字信号网络传送和优化媒体编程的系统和方法公开(公告)号：US20110010732A1
公开(公告)日：2011-01-13
申请号：US12888931
申请日：2010-09-23
申请人： Thomas C. Opdycke
发明人： Thomas C. Opdycke
IPC分类号： H04N7/16
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0273 , G06Q30/0277 , G06Q30/0601 , H04H60/06 , H04H60/33 , H04H60/45 , H04H60/46 , H04N21/252 , H04N21/26258 , H04N21/41415 , H04N21/42201 , H04N21/4223 , H04N21/441 , H04N21/4415 , H04N21/44218
摘要： A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.
摘要翻译： 提供了一种用于自动执行，测量和优化店内促销数字媒体活动的系统和相应方法。 在一个实施例中，用于将内容部署到数字标牌网络的计算系统中的方法包括从用户接收营销活动目标和适于生成播放列表的至少一个优化约束。 该方法还包括生成设计用于最大化学习机会以实现营销活动目标的播放列表。 该方法还包括将播放列表提供给数字标牌网络上的存在点。
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