公开(公告)号：US11645690B2

公开(公告)日：2023-05-09

申请号：US17008120

申请日：2020-08-31

Applicant: PepsiCo, Inc.

Inventor： John S. Phillips ,  Gregory Buckley ,  William Reeves

IPC: G06Q30/06 ,  G06Q30/0601 ,  G06F9/451 ,  G06F3/0482 ,  G06K7/14 ,  G06Q20/18 ,  G06Q20/20 ,  G06Q20/32 ,  G06Q30/018

CPC classification number: G06Q30/0623 ,  G06F3/0482 ,  G06F9/451 ,  G06K7/1417 ,  G06Q20/18 ,  G06Q20/208 ,  G06Q20/3276 ,  G06Q30/0185

Abstract: According to one aspect of the present disclosure, a method of delivering a self-directed user experience includes encoding access to an intermediate menu in at least one matrix bar code, developing an intermediate menu that facilitates a self-directed user experience, and presenting the at least one matrix bar code to a user via placement on a product. Further in accordance with this aspect, the method may include directing the user to the intermediate menu via the at least one matrix bar code such that the self-directed user experience is responsive to user interaction with intermediate menu.

公开(公告)号：US20210065272A1

公开(公告)日：2021-03-04

申请号：US17008120

申请日：2020-08-31

Applicant: PepsiCo, Inc.

Inventor： John S. Phillips ,  Gregory Buckley ,  William Reeves

IPC: G06Q30/06 ,  G06F9/451 ,  G06Q30/00 ,  G06Q20/18 ,  G06Q20/20 ,  G06Q20/32 ,  G06K7/14 ,  G06F3/0482

Abstract: According to one aspect of the present disclosure, a method of delivering a self-directed user experience includes encoding access to an intermediate menu in at least one matrix bar code, developing an intermediate menu that facilitates a self-directed user experience, and presenting the at least one matrix bar code to a user via placement on a product. Further in accordance with this aspect, the method may include directing the user to the intermediate menu via the at least one matrix bar code such that the self-directed user experience is responsive to user interaction with intermediate menu.