公开(公告)号：US20100088177A1

公开(公告)日：2010-04-08

申请号：US12617590

申请日：2009-11-12

申请人： Quan LU ,  Xuhui SHAO ,  Goutham KURRA ,  Dominic BENNETT

发明人： Quan LU ,  Xuhui SHAO ,  Goutham KURRA ,  Dominic BENNETT

IPC分类号： G06Q30/00 ,  G06Q10/00

CPC分类号： G06Q30/0244 ,  G06N5/022 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0275

摘要： A system for generating behavior segments and serving targeted ads. The system generates variables based on data from targeted users, incorporates recency, frequency, and velocity for the variables; optimizes the variables; converts the variables into behavior segments; and saves the behavior segments to a database. The system updates the behavior segments in real time. When a publisher requests an ad call, the system generates a score for advertisements based on the user profile, multiplies the score by the amount each advertiser is willing to pay for serving their ad, selects the highest value, and serves the ad.

摘要翻译： 用于生成行为细分和投放定位广告的系统。 系统根据目标用户的数据生成变量，对变量进行新近度，频率和速度的整合; 优化变量; 将变量转换为行为段; 并将行为段保存到数据库。 系统实时更新行为段。 当发布商请求广告呼叫时，系统将根据用户配置文件生成广告分数，将分数乘以广告客户愿意为投放广告而支付的金额，选择最高价值，并投放广告。

公开(公告)号：US20120226563A1

公开(公告)日：2012-09-06

申请号：US13468991

申请日：2012-05-10

申请人： Quan LU ,  Xuhui Shao ,  Goutham Kurra ,  Dominic Bennett

发明人： Quan LU ,  Xuhui Shao ,  Goutham Kurra ,  Dominic Bennett

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0244 ,  G06N5/022 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0275

摘要： A system for generating behavior segments and serving targeted ads. The system generates variables based on data from targeted users, incorporates recency, frequency, and velocity for the variables; optimizes the variables; converts the variables into behavior segments; and saves the behavior segments to a database. The system updates the behavior segments in real time. When a publisher requests an ad call, the system generates a score for advertisements based on the user profile, multiplies the score by the amount each advertiser is willing to pay for serving their ad, selects the highest value, and serves the ad.

摘要翻译： 用于生成行为细分和投放定位广告的系统。 系统根据目标用户的数据生成变量，对变量进行新近度，频率和速度的整合; 优化变量; 将变量转换为行为段; 并将行为段保存到数据库。 系统实时更新行为段。 当发布商请求广告呼叫时，系统将根据用户配置文件生成广告分数，将分数乘以广告客户愿意为投放广告而支付的金额，选择最高价值，并投放广告。