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1.发明授权公开(公告)号：US08527352B2
公开(公告)日：2013-09-03
申请号：US11590043
申请日：2006-10-30
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.
摘要翻译： 本发明涉及用于生成用于显示与给定关键字相关联的广告的一个或多个关键字的出价金额的系统和方法。 该方法包括计算与在一个或多个位置处显示的一个或多个广告相关联的一个或多个关键词的一个或多个广告度量的估计。 针对一个或多个关键字识别目标位置，在该关键字处，响应于与给定关键词相匹配的查询，显示一个或多个广告而获得的投资回报率根据估计值超过阈值一个给定概率，以选择 给定的目标位置提供最大的估计利润。 为一个或多个关键字生成出价金额，以便在给定的目标位置获得关联的广告的显示。
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2.发明申请公开(公告)号：US20080103892A1
公开(公告)日：2008-05-01
申请号：US11590043
申请日：2006-10-30
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0256 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and method for generating a bid amount for one or more keywords for a display of an advertisement associated with a given keyword. The method comprises calculating estimates of one or more advertising metrics for one or more keywords associated with one or more advertisements displayed at one or more positions. Target positions are identified for the one or more keywords at which a return on investment earned by the display of one or more advertisements in response to a query that matches a given keyword exceeds a threshold by a given probability on the basis of the estimates to select a given target position that provides a greatest estimated profit. Bid amounts are generated for the one or more keywords in order to obtain the display of associated advertisements at the given target position.
摘要翻译： 本发明涉及用于生成用于显示与给定关键字相关联的广告的一个或多个关键字的出价金额的系统和方法。 该方法包括计算与在一个或多个位置处显示的一个或多个广告相关联的一个或多个关键词的一个或多个广告度量的估计。 针对一个或多个关键字识别目标位置，在该关键字处，响应于与给定关键词相匹配的查询，显示一个或多个广告而获得的投资回报率根据估计值超过阈值一个给定概率，以选择 给定的目标位置提供最大的估计利润。 为一个或多个关键字生成出价金额，以便在给定的目标位置获得关联的广告的显示。
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3.发明申请System and method for generating target bids for advertisement group keywords 有权为广告组关键字生成目标出价的系统和方法公开(公告)号：US20080010144A1
公开(公告)日：2008-01-10
申请号：US11477194
申请日：2006-06-27
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0257 , G06Q30/0273 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.
摘要翻译： 本发明涉及用于为一个或多个关键词和广告组生成出价的系统和方法。 本发明的方法包括生成具有一个或多个条目的数据集，标识与广告组和关键字相关联的一个或多个广告度量值的给定条目。 从数据集中的一个或多个条目中选择一个或多个关键字，并且使用与一个或多个所选择的关键字相关联的一个或多个广告度量值，为一个或多个所选择的关键字生成出价。 聚合与一个或多个与一个或多个所选关键词相关联的一个或多个广告度量值不同的给定广告组相关联的一个或多个条目的一个或多个广告度量值。 使用与一个或多个广告组相关联的一个或多个聚合广告度量值为一个或多个广告组生成出价。
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4.发明授权System and method for generating target bids for advertisement group keywords 有权为广告组关键字生成目标出价的系统和方法公开(公告)号：US08332269B2
公开(公告)日：2012-12-11
申请号：US11477194
申请日：2006-06-27
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/0247 , G06Q30/0257 , G06Q30/0273 , G06Q30/0275 , G06Q30/0277
摘要： The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.
摘要翻译： 本发明涉及用于为一个或多个关键词和广告组生成出价的系统和方法。 本发明的方法包括生成具有一个或多个条目的数据集，标识与广告组和关键字相关联的一个或多个广告度量值的给定条目。 从数据集中的一个或多个条目中选择一个或多个关键字，并且使用与一个或多个所选择的关键字相关联的一个或多个广告度量值，为一个或多个所选择的关键字生成出价。 聚合与一个或多个与一个或多个所选关键词相关联的一个或多个广告度量值不同的给定广告组相关联的一个或多个条目的一个或多个广告度量值。 使用与一个或多个广告组相关联的一个或多个聚合广告度量值为一个或多个广告组生成出价。
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5.发明授权System and method for exchanging a transformed message with enhanced privacy 有权用于交换具有增强隐私的变换消息的系统和方法公开(公告)号：US07826611B2
公开(公告)日：2010-11-02
申请号：US11252007
申请日：2005-10-17
IPC分类号： H04K1/00
CPC分类号： G06Q10/107 , H04L9/06 , H04L9/0869 , H04L2209/16 , H04L2209/34
摘要： A system and method for exchanging a transformed message with enhanced privacy is presented. A set of input messages is defined. A set of output messages is defined. A message is selected from the input messages set. One or more words in the selected message are efficiently transformed directly into a transformed message different from the selected message, wherein the transformed message belongs to the set of output messages, at least one component of the selected message is recoverable from the transformed message, and the cost of determining whether the transformed message belongs to the input messages set or the output messages set exceeds a defined threshold.
摘要翻译： 提出了一种用于交换具有增强隐私的变换消息的系统和方法。 定义一组输入消息。 定义了一组输出消息。 从输入消息集中选择一条消息。 所选择的消息中的一个或多个单词被有效地直接变换成与所选择的消息不同的变换的消息，其中变换的消息属于输出消息集合，所选择的消息的至少一个组件可从变换的消息中恢复，以及 确定变换的消息是属于输入消息集还是输出消息集合的成本超过定义的阈值。
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