公开(公告)号：US20090132365A1

公开(公告)日：2009-05-21

申请号：US12137484

申请日：2008-06-11

申请人： Richard Jon Gruenhagen ,  Mohammed Moinuddin ,  Bradley W. Ward ,  Arun Sacheti ,  Lawrence Lam

发明人： Richard Jon Gruenhagen ,  Mohammed Moinuddin ,  Bradley W. Ward ,  Arun Sacheti ,  Lawrence Lam

IPC分类号： G06F17/30 ,  G06F7/06 ,  G06Q30/00

CPC分类号： G06Q40/12 ,  G06F16/335 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0236 ,  G06Q30/0273

摘要： The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. Transactional data and profile data are used to customize search and advertising results for specific users or groups of users. Transactional data and profile data can be leveraged within a social network to recommend activities, such as which restaurants come recommended by friends of a user.

摘要翻译： 本公开涉及一种改进的电子商务和广告平台，其聚合来自商家和消费者的交易数据。 一系列在平台上构建的增强型场景跨越在线和离线交易和广告领域，为电子商务和广告平台的所有参与者带来益处。 交易数据和配置文件数据用于为特定用户或用户组定制搜索和广告结果。 可以在社交网络中利用事务数据和个人资料数据来推荐活动，例如由用户的朋友推荐哪些餐馆。

公开(公告)号：US20090132366A1

公开(公告)日：2009-05-21

申请号：US12137487

申请日：2008-06-11

申请人： Lawrence Lam ,  Bradley W. Ward ,  Arun Sacheti

发明人： Lawrence Lam ,  Bradley W. Ward ,  Arun Sacheti

IPC分类号： G06Q30/00

CPC分类号： G06Q40/12 ,  G06F16/335 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0236 ,  G06Q30/0273

摘要： The subject disclosure relates to an improved electronic commerce and advertising platform that aggregates transaction data from merchants and consumers. A set of enhanced scenarios built on the platform span both the online and offline transactional and advertising universe to the benefit of all participants of the electronic commerce and advertising platform. In one embodiment, an online recommendation for a product or service represented in a user's transaction history is received by a set of recipients. A recipient then purchases the product or service in an offline transactional environment (e.g., in a store), and the recommendation is credited for the offline realization for the online recommendation.

摘要翻译： 本公开涉及一种改进的电子商务和广告平台，其聚合来自商家和消费者的交易数据。 一系列在平台上构建的增强型场景跨越在线和离线交易和广告领域，为电子商务和广告平台的所有参与者带来益处。 在一个实施例中，在用户交易历史中表示的产品或服务的在线推荐由一组接收者接收。 收件人然后在离线事务环境（例如，在商店中）购买产品或服务，并且将该推荐记入用于在线推荐的离线实现。

公开(公告)号：US20100287024A1

公开(公告)日：2010-11-11

申请号：US12464018

申请日：2009-05-11

申请人： Bradley W. Ward ,  David Lee ,  Martin H. Hall ,  Mark McNulty

发明人： Bradley W. Ward ,  David Lee ,  Martin H. Hall ,  Mark McNulty

IPC分类号： G06Q10/00 ,  G01C21/26 ,  G06F17/30 ,  G01C21/04 ,  G06N5/02 ,  G06F15/16

CPC分类号： G01C21/26 ,  G06Q10/063114 ,  G06Q10/109

摘要： A method is provided for prompting a user to perform PIM-related acts based on dynamic location data. The user's current location is received and a PIM item is selected from the user's PIM system. The user's current location is compared to the location of the selected PIM item. Based on the comparison, a suggested user fulfillment action for the PIM item is suggested to the user.

摘要翻译： 提供了一种提示用户基于动态位置数据执行PIM相关动作的方法。 接收用户的当前位置，并从用户的PIM系统中选择一个PIM项目。 将用户的当前位置与所选PIM项目的位置进行比较。 基于比较，向用户建议PIM项目的建议用户履行动作。

公开(公告)号：US08781870B2

公开(公告)日：2014-07-15

申请号：US12464018

申请日：2009-05-11

申请人： Bradley W. Ward ,  David Lee ,  Martin H. Hall ,  Mark McNulty

发明人： Bradley W. Ward ,  David Lee ,  Martin H. Hall ,  Mark McNulty

IPC分类号： G06Q10/00

CPC分类号： G01C21/26 ,  G06Q10/063114 ,  G06Q10/109

摘要： A method is provided for prompting a user to perform PIM-related acts based on dynamic location data. The user's current location is received and a PIM item is selected from the user's PIM system. The user's current location is compared to the location of the selected PIM item. Based on the comparison, a suggested user fulfillment action for the PIM item is suggested to the user.

摘要翻译： 提供了一种提示用户基于动态位置数据执行PIM相关动作的方法。 接收用户的当前位置，并从用户的PIM系统中选择一个PIM项目。 将用户的当前位置与所选PIM项目的位置进行比较。 基于比较，向用户建议PIM项目的建议用户履行动作。

公开(公告)号：US20080320004A1

公开(公告)日：2008-12-25

申请号：US11768178

申请日：2007-06-25

申请人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

发明人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0214 ,  Y10S707/99931

摘要： Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.

摘要翻译： 呈现系统和/或方法，其有助于确定用户在产品或服务的转介中的上下文影响，以及基于用户的上下文影响来确定成功推荐的补偿量。 中央服务组件可以跟踪活动并接收与推荐相关的数据，包括与转介的数量和类型相关的数据以及成功推荐的次数。 评估组件可以分析与用户相关联的推荐数据，并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。 评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。

公开(公告)号：US20090003355A1

公开(公告)日：2009-01-01

申请号：US11768580

申请日：2007-06-26

申请人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

发明人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

IPC分类号： H04L12/56

CPC分类号： G06Q30/02

摘要： Systems and/or methods are presented that can employ an ad object comprising a data packet(s) to facilitate providing an advertising platform that is ecosystem independent and can support various advertising models, such as affiliate, viral, and/or word-of-mouth (WOM) advertising. The data packet can be associated with an advertisement for a product(s) and/or service(s) and can include a mechanism(s) that facilitates enabling users to reproduce the data packet and associated advertisement in different sites, such as user sites. As the data packet propagates through a community network, the data packet can receive and accumulate data, such as data relating to purchases, comments, or ratings, storing such data in the data packet and displaying a portion of such data with the advertisement to facilitate WOM advertising. The data packet facilitates providing incentives to users who perform desired actions (e.g., purchases, syndication) related to the advertisement.

摘要翻译： 呈现系统和/或方法，其可以采用包括数据分组的广告对象，以便于提供独立于生态系统的广告平台，并且可以支持各种广告模型，例如关联，病毒和/或单词， 口（WOM）广告。 数据分组可以与产品和/或服务的广告相关联，并且可以包括有助于使用户能够在不同站点（诸如用户站点）中再现数据分组和相关联的广告的机制 。 当数据包通过社区网络传播时，数据包可以接收和累积诸如与购买，评论或评级有关的数据的数据，将这些数据存储在数据包中，并且与广告一起显示这样的数据的一部分以便于 WOM广告。 数据分组有助于为执行与广告相关的期望动作（例如购买，联合）的用户提供激励。

公开(公告)号：US20090006469A1

公开(公告)日：2009-01-01

申请号：US11768536

申请日：2007-06-26

申请人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

发明人： Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/35

摘要： Systems and/or methods are presented that facilitate creating clusters of users that can be linked to each other based on common interactions of such users with an object associated with an advertisement for a product or service. A central service component can track activity and receive data associated with objects, including data related to interactions with such objects by users in a community network. An evaluation component can analyze received data, and can create links between users and/or clusters of users based on common interactions of users with a particular object. The evaluation component can also link clusters that have a particular user in common. The evaluation component can assign a rank or weight level to descriptive content associated with an object, and an associated product or service, based on common object interactions between users.

摘要翻译： 呈现系统和/或方法，其基于这样的用户与与产品或服务的广告相关联的对象的共同交互，促进创建可以彼此链接的用户群集。 中央服务组件可以跟踪活动并接收与对象相关联的数据，包括与社区网络中的用户与这些对象的交互相关的数据。 评估组件可以分析接收到的数据，并且可以基于用户与特定对象的常见交互来创建用户和/或用户群集之间的链接。 评估组件还可以链接具有特定用户的集群。 评估组件可以基于用户之间的公共对象交互来将等级或权重级别分配给与对象相关联的描述性内容以及相关联的产品或服务。

公开(公告)号：US20090006188A1

公开(公告)日：2009-01-01

申请号：US11768495

申请日：2007-06-26

申请人： Shunri Guo ,  Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

发明人： Shunri Guo ,  Kamal Jain ,  James Russell ,  Arun K. Sacheti ,  Bradley W. Ward

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0226 ,  G06Q30/0239 ,  G06Q30/0277

摘要： The disclosed subject matter pertains to systems and/or methods that facilitate associating user activity, such as offline user activity, with an online advertisement. An ad link component can receive information associated with online activity and offline activity of a user, online advertisements, and other information, and can analyze such information. The online activity can include viewing, clicking on, pledging interest in, or obtaining a token related to, an online advertisement. The ad link component can employ ad link criteria to determine whether offline user activity, such as a purchase or other desired activity, can be associated with the online advertisement. If the ad link component determines the offline user activity is associated with the online advertisement, an incentive, which can be based on incentive criteria, can be awarded to the user. A distribution component can distribute the incentive to the account of the user.

摘要翻译： 所公开的主题涉及有助于将诸如离线用户活动的用户活动与在线广告相关联的系统和/或方法。 广告链接组件可以接收与用户的在线活动和离线活动相关联的信息，在线广告和其他信息，并且可以分析这些信息。 在线活动可以包括查看，点击，保证在线广告的兴趣或获得与在线广告相关的令牌。 广告链接组件可以使用广告链接标准来确定离线用户活动（如购买或其他所需活动）是否可以与在线广告相关联。 如果广告链接组件确定离线用户活动与在线广告相关联，则可以向用户授予可以基于激励标准的激励。 分发组件可以将激励分配给用户的帐户。