公开(公告)号：US12069325B2

公开(公告)日：2024-08-20

申请号：US18229046

申请日：2023-08-01

申请人： ROKU, INC.

发明人： Soudipta Das ,  Venkata Yerubandi ,  Ricardo Vasquez-Sierra ,  Bhaskar Parvathaneni ,  Mithal Kothari ,  Gregory Enriquez ,  Raghavendra Sunku

IPC分类号： H04N21/258 ,  H04N21/24

CPC分类号： H04N21/25883 ,  H04N21/2407 ,  H04N21/25891

摘要： Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

公开(公告)号：US11765416B2

公开(公告)日：2023-09-19

申请号：US17476026

申请日：2021-09-15

申请人： Roku, Inc.

发明人： Soudipta Das ,  Venkata Yerubandi ,  Ricardo Vasqez-Sierra ,  Bhaskar Parvathaneni ,  Mithal Kothari ,  Gregory Enriquez ,  Raghavendra Sunku

IPC分类号： H04N21/258 ,  H04N21/24

CPC分类号： H04N21/25883 ,  H04N21/2407 ,  H04N21/25891

摘要： Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

公开(公告)号：US20230079293A1

公开(公告)日：2023-03-16

申请号：US17476026

申请日：2021-09-15

申请人： RoKu, Inc.

发明人： Soudipta DAS ,  Venkata Yerubandi ,  Ricardo Vasqez-Sierra ,  Bhaskar Parvathaneni ,  Mithal Kothari ,  Gregory Enriquez ,  Raghavendra Sunku

IPC分类号： H04N21/258 ,  H04N21/24

摘要： Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.