Demographic classification of media accounts based on media content data

    公开(公告)号:US11765416B2

    公开(公告)日:2023-09-19

    申请号:US17476026

    申请日:2021-09-15

    申请人: Roku, Inc.

    IPC分类号: H04N21/258 H04N21/24

    摘要: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

    Content-modification system with local avail correction feature

    公开(公告)号:US11606588B2

    公开(公告)日:2023-03-14

    申请号:US17513482

    申请日:2021-10-28

    申请人: Roku, Inc.

    摘要: An example method includes detecting over a particular time-period and at a periodic interval, match data indicating whether reference fingerprints representing content transmitted by a non-local content-distribution system on a particular channel matches query fingerprints representing content received by a content-presentation device on the particular channel. The method also includes based on the match data, identifying three time-periods within the particular time-period, the middle of which being a time-period (i) in which there is a threshold consistent lack of matching for a threshold duration and (ii) that corresponds to a detected portion of the received content that serves as a placeholder for local content to be inserted by a local content-distribution system. The method also includes based on the three identified time-periods, detecting, that the local content-distribution system inserted local content into the content received on the particular channel in connection with the detected portion, and responsively performing an action.

    Demographic Classification of Media Accounts Based on Media Content Data

    公开(公告)号:US20230079293A1

    公开(公告)日:2023-03-16

    申请号:US17476026

    申请日:2021-09-15

    申请人: RoKu, Inc.

    IPC分类号: H04N21/258 H04N21/24

    摘要: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

    Content-Modification System With Local Avail Detection Feature

    公开(公告)号:US20220141511A1

    公开(公告)日:2022-05-05

    申请号:US17513272

    申请日:2021-10-28

    申请人: Roku, Inc.

    摘要: An example method includes determining, over a particular time-period and at a periodic interval, a viewer count of content-presentation devices receiving content on a channel from a non-local content-distribution system and, based on the viewer count, identifying, within the particular time-period: (i) a first time-period having a threshold consistent viewer count for a first threshold duration, (ii) a second time-period where there is a drop in the viewer count by a threshold amount and the drop lasts for a second threshold duration, and (iii) a third time-period where the viewer count returns to an amount within a threshold range of the threshold consistent viewer count for a third threshold duration. The method also includes based on the identified time-periods, detecting a portion of the content that serves as a placeholder for local content to be inserted by a local content-distribution system, and performing an action associated with the detected portion.

    Demographic classification of media accounts based on media content data

    公开(公告)号:US12069325B2

    公开(公告)日:2024-08-20

    申请号:US18229046

    申请日:2023-08-01

    申请人: ROKU, INC.

    IPC分类号: H04N21/258 H04N21/24

    摘要: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

    Content-Modification System With Local Avail Correction Feature

    公开(公告)号:US20220141525A1

    公开(公告)日:2022-05-05

    申请号:US17513482

    申请日:2021-10-28

    申请人: Roku, Inc.

    摘要: An example method includes detecting over a particular time-period and at a periodic interval, match data indicating whether reference fingerprints representing content transmitted by a non-local content-distribution system on a particular channel matches query fingerprints representing content received by a content-presentation device on the particular channel. The method also includes based on the match data, identifying three time-periods within the particular time-period, the middle of which being a time-period (i) in which there is a threshold consistent lack of matching for a threshold duration and (ii) that corresponds to a detected portion of the received content that serves as a placeholder for local content to be inserted by a local content-distribution system. The method also includes based on the three identified time-periods, detecting, that the local content-distribution system inserted local content into the content received on the particular channel in connection with the detected portion, and responsively performing an action.