公开(公告)号：US20060145916A1

公开(公告)日：2006-07-06

申请号：US11366349

申请日：2006-03-02

申请人： Roger Percy ,  Kay Burke ,  James Baker ,  R. Percy

发明人： Roger Percy ,  Kay Burke ,  James Baker ,  R. Percy

IPC分类号： G01S5/00 ,  G07G1/00

CPC分类号： G06Q30/0205 ,  G01S1/02 ,  G01S5/0027 ,  G01S5/0294 ,  G01S19/14 ,  G01S19/34 ,  G01S2205/002 ,  G06Q30/0201 ,  G06Q30/0242 ,  H04H60/52 ,  H04H60/66 ,  H04W4/023

摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).

摘要翻译： 本发明旨在利用监测设备（200）来确定各种位置的有效性，例如用于预期目的的媒体显示位置（150）（媒体显示曝光）。 监控设备（200）分发给多个研究受访者。 监控设备（200）跟踪受访者的移动。 虽然可以使用各种技术来跟踪受访者的移动，但是监视设备（200）的位置跟踪中的至少一些利用诸如全球定位系统（“GPS”）的卫星（105）定位系统。 响应者和监视设备（200）在某一点的这些移动与暴露于多个媒体显示器（150）一致。 由监视装置收集的地理数据（移动数据）被下载到下载服务器（300），用于确定被访者暴露于哪个媒体显示（150）。 曝光确定由后处理服务器（400）进行。

公开(公告)号：US20070156324A1

公开(公告)日：2007-07-05

申请号：US11705627

申请日：2007-02-12

申请人： Roger Percy ,  Kay Burke ,  James Baker ,  R. Percy

发明人： Roger Percy ,  Kay Burke ,  James Baker ,  R. Percy

IPC分类号： G08G1/00 ,  G01C21/32

CPC分类号： G06Q30/0205 ,  G01S1/02 ,  G01S5/0027 ,  G01S5/0294 ,  G01S19/14 ,  G01S19/34 ,  G01S2205/002 ,  G06Q30/0201 ,  G06Q30/0242 ,  H04H60/52 ,  H04H60/66 ,  H04W4/023

摘要： The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).