公开(公告)号：US20130124298A1

公开(公告)日：2013-05-16

申请号：US13297117

申请日：2011-11-15

申请人： Huajing Li ,  Yanxin Shi ,  Rohit Dhawan ,  Richard Bill Sim ,  Rong Yan ,  David Dawei Ye

发明人： Huajing Li ,  Yanxin Shi ,  Rohit Dhawan ,  Richard Bill Sim ,  Rong Yan ,  David Dawei Ye

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241

摘要： A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators.

摘要翻译： 社交网络系统可以将第一组用户识别为训练集群的一部分，并且识别类似于第一组用户的第二组用户，用于定位与广告商相关的广告。 使用过去的参与历史（例如，点击率），人口统计信息和与用户的训练群组相关联的关键词，社交网络系统可以生成训练集群特有的训练模型。 置信度分数可用于识别社交网络系统的用户总数的类似用户，以创建用于广告的用户的目标群集。 可以使用收益分享计划，引导页面管理员通过使广告商能够将广告定向到对与页面管理员相关联的页面感兴趣的用户来增加他们的粉丝基础。

公开(公告)号：US20130138514A1

公开(公告)日：2013-05-30

申请号：US13306626

申请日：2011-11-29

申请人： Rong Yan ,  Huajing Li

发明人： Rong Yan ,  Huajing Li

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0241

摘要： An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

摘要翻译： 广告系统可以使广告商能够将多个定位条件出价与广告相关联。 定位条件出价包括出价金额和定义可定义可能投放广告的用户组的定位条件。 广告的费用是与与观看用户的用户配置文件匹配的定位条件相关联的出价金额的总和。

公开(公告)号：US08768774B2

公开(公告)日：2014-07-01

申请号：US13306626

申请日：2011-11-29

申请人： Rong Yan ,  Huajing Li

发明人： Rong Yan ,  Huajing Li

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0241

摘要： An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

摘要翻译： 广告系统可以使广告商能够将多个定位条件出价与广告相关联。 定位条件出价包括出价金额和定义可定义可能投放广告的用户组的定位条件。 广告的费用是与与观看用户的用户配置文件匹配的定位条件相关联的出价金额的总和。

公开(公告)号：US08291319B2

公开(公告)日：2012-10-16

申请号：US12549644

申请日：2009-08-28

申请人： Huajing Li ,  Gopal Sarma Pingali ,  Maja Vukovic

发明人： Huajing Li ,  Gopal Sarma Pingali ,  Maja Vukovic

IPC分类号： G06N3/12 ,  G06N5/02 ,  G06N5/00 ,  G06F3/048 ,  G06F17/00 ,  G06F17/30 ,  G10L15/00

CPC分类号： G06F17/30864

摘要： Solutions for solving a problem experienced by a user are retrieved. In response to receiving a query from the user describing the problem, relevant candidate solutions to the problem are sent to the user. In response to receiving a selection of one relevant candidate solution from the relevant candidate solutions, instructions steps within the one relevant candidate solution selected by the user are analyzed. An instruction step similarity is calculated between the instruction steps within the one relevant candidate solution selected and other instructions steps within other solutions stored in a storage device. Then, similar solutions are sent to the user containing similar instruction steps to the instruction steps contained within the one relevant candidate solution selected based on the calculated instruction step similarity.

摘要翻译： 检索用于解决用户遇到的问题的解决方案。 响应于从用户那里接收到描述问题的查询，向用户发送该问题的相关候选解决方案。 响应于从相关候选解决方案接收到一个相关候选解决方案的选择，分析由用户选择的一个相关候选解决方案内的指令步骤。 在所选择的一个相关候选解中的指令步骤和存储在存储设备中的其他解决方案中的其他指令步骤之间计算指令步相似度。 然后，类似的解决方案被发送给包含类似指令步骤的用户到包含在基于计算出的指令步骤相似性所选择的一个相关候选解决方案中的指令步骤。

公开(公告)号：US20110055699A1

公开(公告)日：2011-03-03

申请号：US12549644

申请日：2009-08-28

申请人： Huajing Li ,  Gopal Sarma Pingali ,  Maja Vukovic

发明人： Huajing Li ,  Gopal Sarma Pingali ,  Maja Vukovic

IPC分类号： G06N3/12 ,  G06F3/048 ,  G06F17/30 ,  G06N5/04 ,  G06F15/18

CPC分类号： G06F17/30864

摘要： Solutions for solving a problem experienced by a user are retrieved. In response to receiving a query from the user describing the problem, relevant candidate solutions to the problem are sent to the user. In response to receiving a selection of one relevant candidate solution from the relevant candidate solutions, instructions steps within the one relevant candidate solution selected by the user are analyzed. An instruction step similarity is calculated between the instruction steps within the one relevant candidate solution selected and other instructions steps within other solutions stored in a storage device. Then, similar solutions are sent to the user containing similar instruction steps to the instruction steps contained within the one relevant candidate solution selected based on the calculated instruction step similarity.

摘要翻译： 检索用于解决用户遇到的问题的解决方案。 响应于从用户那里接收到描述问题的查询，向用户发送该问题的相关候选解决方案。 响应于从相关候选解决方案接收到一个相关候选解决方案的选择，分析由用户选择的一个相关候选解决方案内的指令步骤。 在所选择的一个相关候选解中的指令步骤和存储在存储设备中的其他解决方案中的其他指令步骤之间计算指令步相似度。 然后，类似的解决方案被发送给包含类似指令步骤的用户到包含在基于计算出的指令步骤相似性所选择的一个相关候选解决方案中的指令步骤。