公开(公告)号：US20210344764A1

公开(公告)日：2021-11-04

申请号：US17285029

申请日：2019-12-06

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Kunhee JO ,  Kiyoung YANG

IPC: H04L29/08 ,  H04N21/24 ,  H04N21/258

Abstract: An electronic apparatus is configured to: obtain through the communicator characteristic data of each of the external apparatuses regarding a plurality of user characteristics, classify the plurality of external apparatuses into a plurality of groups, whose user characteristic are similar, based on the obtained characteristic data, in response to designating one or more first external apparatuses among the plurality of external apparatuses, calculate similarity of the user characteristic between the first external apparatus and a plurality of second external apparatuses of the group in which the first external apparatus is included among the plurality of groups, and select one or more second external apparatuses whose similarity are relatively high among the plurality of second external apparatuses.

公开(公告)号：US20230325876A1

公开(公告)日：2023-10-12

申请号：US18123105

申请日：2023-03-17

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Sanghun PARK ,  Kunhee JO ,  Seongmin JOE ,  Yeongjin CHI

IPC: G06N5/04 ,  G06Q30/0251

CPC classification number: G06Q30/0255 ,  G06N5/04

Abstract: Provided is a method of determining an advertisement target according to an advertisement request, the method includes: obtaining usage history information from a plurality of devices, obtaining features of the plurality of devices, based on the usage history information, and generating feature vectors for the obtained features; determining labels for the plurality of devices, based on the advertisement request and the obtained features; generating an advertisement target inference model, based on the determined labels and the feature vectors; and determining at least one advertisement target device among the plurality of devices by applying the generated advertisement target inference model to the plurality of devices.