公开(公告)号：US12067593B2

公开(公告)日：2024-08-20

申请号：US18123105

申请日：2023-03-17

Applicant: SAMSUNG ELECTRONICS CO., LTD.

Inventor： Sanghun Park ,  Kunhee Jo ,  Seongmin Joe ,  Yeongjin Chi

IPC: G06Q30/00 ,  G06N5/04 ,  G06Q30/0251

CPC classification number: G06Q30/0255 ,  G06N5/04

Abstract: Provided is a method of determining an advertisement target according to an advertisement request, the method includes: obtaining usage history information from a plurality of devices, obtaining features of the plurality of devices, based on the usage history information, and generating feature vectors for the obtained features; determining labels for the plurality of devices, based on the advertisement request and the obtained features; generating an advertisement target inference model, based on the determined labels and the feature vectors; and determining at least one advertisement target device among the plurality of devices by applying the generated advertisement target inference model to the plurality of devices.