公开(公告)号：US20170017993A1

公开(公告)日：2017-01-19

申请号：US15212064

申请日：2016-07-15

Applicant: SPOTIFY AB

Inventor： Steve Shirley ,  Gilles Deveaux ,  Brian Springer ,  Sean Kenny ,  Ankit Aggarawal ,  Abeyu Mengistu

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: In accordance with an embodiment, described herein is a system and method of using attribution tracking for off-platform content promotion, for use in media content or other computing environments. A media campaign can be associated with a promoted content link (e.g., a URL) for use on a publisher web site. When the promoted content link is selected, for example by a user of a client media device, the user/device can be redirected to the media content environment. Client activity data can be logged to provide one or more campaign, content promoter, artist, date, user identification, or other data, which can be recorded as a promotion event. In response to the user/device performing additional downstream actions with regard to the promoted content, downstream events can be generated, and data pipelines used in combination with attribution windows, to correlate attribution of the downstream actions with particular media campaigns or content promoters.

Abstract translation: 根据一个实施例，这里描述的是使用属性跟踪来进行非平台内容宣传，用于媒体内容或其他计算环境的系统和方法。 可以将媒体活动与促销的内容链接（例如，URL）相关联，以在发布商网站上使用。 当例如由客户端媒体设备的用户选择促销的内容链接时，可以将用户/设备重定向到媒体内容环境。 可以记录客户活动数据，以提供一个或多个活动，内容促销者，艺术家，日期，用户标识或可被记录为促销活动的其他数据。 响应于用户/设备针对促销的内容执行附加的下游动作，可以生成下游事件，并且与属性窗口结合使用的数据流水线将下游操作的属性与特定媒体活动或内容促销者相关联。