SYSTEM AND METHOD FOR CLICK-THROUGH RATE PREDICTION

    公开(公告)号:US20210065251A1

    公开(公告)日:2021-03-04

    申请号:US17006495

    申请日:2020-08-28

    Abstract: A system and method capable of learning dynamic user and advertisement behavior for more effective click-through rate prediction. The system and method include at least one processor configured to obtain at least one item data, wherein the at least one item data comprises at least one explicit feedback to a user interaction event and other data associated with an item. The at least one processor also uses an interaction model that incorporates the obtained at least one item data to generate a user response prediction for a user and another interaction event

    System and method for click-through rate prediction

    公开(公告)号:US11443347B2

    公开(公告)日:2022-09-13

    申请号:US17006495

    申请日:2020-08-28

    Abstract: A system and method capable of learning dynamic user and advertisement behavior for more effective click-through rate prediction. The system and method include at least one processor configured to obtain at least one item data, wherein the at least one item data comprises at least one explicit feedback to a user interaction event and other data associated with an item. The at least one processor also uses an interaction model that incorporates the obtained at least one item data to generate a user response prediction for a user and another interaction event.

    SYSTEM AND METHOD FOR EXPLAINABLE EMBEDDING-BASED RECOMMENDATION SYSTEM

    公开(公告)号:US20210365818A1

    公开(公告)日:2021-11-25

    申请号:US17318808

    申请日:2021-05-12

    Abstract: A method includes obtaining, by an electronic device, an interpretation hierarchy generated based on a knowledge graph and behavioral data. The method also includes performing, by the electronic device, graph convolution operations on the interpretation hierarchy to generate one or more embeddings. The method further includes generating, by the electronic device, a recommendation based at least in part on associations between the one or more embeddings. In addition, the method includes providing, by the electronic device, an explanation corresponding to the recommendation.

    SYSTEM AND METHOD FOR PRIVACY MANAGEMENT OF INFINITE DATA STREAMS

    公开(公告)号:US20170109544A1

    公开(公告)日:2017-04-20

    申请号:US15294570

    申请日:2016-10-14

    CPC classification number: G06F21/6254 G06F21/6245 H04L63/0407 H04L63/0421

    Abstract: An apparatus, method, and computer readable medium for management of infinite data streams. The apparatus includes a memory that stores streaming data with a data set and a processor operably connected to the memory. The processor transforms the data set to a second data set. To transform the data set, the processor determines whether a difference level exceeds a threshold, and transforms the data set by adding a noise when the difference level exceeds the threshold. When the difference level does not exceed the threshold, the processor determines whether a retroactive count is greater than a threshold, transforms the data set by adding a second noise when the retroactive count is greater than the threshold, and transforms the data set by adding a third noise when the retroactive count is not greater than the threshold. The processor transmits the second data set to a data processing system for further processing.

    SYSTEM AND METHODS FOR BID OPTIMIZATION IN REAL-TIME BIDDING

    公开(公告)号:US20230089895A1

    公开(公告)日:2023-03-23

    申请号:US17676687

    申请日:2022-02-21

    Abstract: A method of operating a demand side platform (DSP) includes determining a current state of the DSP, wherein the current state of the DSP is based on a remaining bid budget and remaining number of opportunities, receiving, at the DSP, a bid request for one or more advertisement impressions, and determining an uncertainty of a predicted user response probability. The method further includes determining a risk tendency value based on the current state of the DSP, determining an adjusted value of the one or more advertisement impressions based on the uncertainty and risk tendency, determining a bid price for each of the one or more advertisement impressions based on the adjusted value of the one or more advertisement impressions, transmitting the bid price to an exchange platform to participate in an auction, receiving an auction result and updating the current state of the DSP based on the auction result.

    System and method for privacy management of infinite data streams

    公开(公告)号:US10366249B2

    公开(公告)日:2019-07-30

    申请号:US15294570

    申请日:2016-10-14

    Abstract: An apparatus, method, and computer readable medium for management of infinite data streams. The apparatus includes a memory that stores streaming data with a data set and a processor operably connected to the memory. The processor transforms the data set to a second data set. To transform the data set, the processor determines whether a difference level exceeds a threshold, and transforms the data set by adding a noise when the difference level exceeds the threshold. When the difference level does not exceed the threshold, the processor determines whether a retroactive count is greater than a threshold, transforms the data set by adding a second noise when the retroactive count is greater than the threshold, and transforms the data set by adding a third noise when the retroactive count is not greater than the threshold. The processor transmits the second data set to a data processing system for further processing.

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