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公开(公告)号：US20230089895A1
公开(公告)日：2023-03-23
申请号：US17676687
申请日：2022-02-21
Applicant: Samsung Electronics Co., Ltd.
Inventor： Zhimeng Jiang , Kaixiong Zhou , Mi Zhang , Rui Chen , Xia Hu , Soo-Hyun Choi
Abstract: A method of operating a demand side platform (DSP) includes determining a current state of the DSP, wherein the current state of the DSP is based on a remaining bid budget and remaining number of opportunities, receiving, at the DSP, a bid request for one or more advertisement impressions, and determining an uncertainty of a predicted user response probability. The method further includes determining a risk tendency value based on the current state of the DSP, determining an adjusted value of the one or more advertisement impressions based on the uncertainty and risk tendency, determining a bid price for each of the one or more advertisement impressions based on the adjusted value of the one or more advertisement impressions, transmitting the bid price to an exchange platform to participate in an auction, receiving an auction result and updating the current state of the DSP based on the auction result.
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公开(公告)号：US20210365818A1
公开(公告)日：2021-11-25
申请号：US17318808
申请日：2021-05-12
Applicant: Samsung Electronics Co., Ltd.
Inventor： Ninghao Liu , Yong Ge , Li Li , Xia Hu , Rui Chen , Soo-Hyun Choi
Abstract: A method includes obtaining, by an electronic device, an interpretation hierarchy generated based on a knowledge graph and behavioral data. The method also includes performing, by the electronic device, graph convolution operations on the interpretation hierarchy to generate one or more embeddings. The method further includes generating, by the electronic device, a recommendation based at least in part on associations between the one or more embeddings. In addition, the method includes providing, by the electronic device, an explanation corresponding to the recommendation.
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