公开(公告)号：US20120179538A1

公开(公告)日：2012-07-12

申请号：US13346542

申请日：2012-01-09

申请人： Scott Hines ,  Michael Chadwick ,  Paul Bentley

发明人： Scott Hines ,  Michael Chadwick ,  Paul Bentley

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0253

摘要： A system and method for creation and management of Promotional Campaigns which specify items of EPC that are distributed to Mobile Users. The systems and methods involving networked distribution and redemption of such content.

摘要翻译： 用于创建和管理促销活动的系统和方法，其中指定分发给移动用户的EPC项目。 涉及网络分发和赎回这些内容的系统和方法。

公开(公告)号：US20080270238A1

公开(公告)日：2008-10-30

申请号：US12077054

申请日：2008-03-14

申请人： Monte Zweben ,  Scott Hines ,  Eugene Davis

发明人： Monte Zweben ,  Scott Hines ,  Eugene Davis

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0277

摘要： A method of measuring a location based advertising campaign is disclosed. The location based advertising campaign is determined to have a direct response component. A response address associated with the direct response component is received. The location based advertising campaign with the direct response component is distributed to a location based advertising network. The location based advertising campaign is measured based on the response address's action statistics.

摘要翻译： 公开了一种测量基于位置的广告活动的方法。 基于位置的广告活动被确定为具有直接响应组件。 接收与直接响应组件相关联的响应地址。 具有直接响应组件的基于位置的广告活动被分发到基于位置的广告网络。 基于位置的广告活动是根据响应地址的行动统计量度量的。

公开(公告)号：US20080215422A1

公开(公告)日：2008-09-04

申请号：US11713562

申请日：2007-03-01

申请人： Monte Zweben ,  Scott Hines ,  Eugene Davis

发明人： Monte Zweben ,  Scott Hines ,  Eugene Davis

IPC分类号： G06Q30/00

CPC分类号： G06Q10/10 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0273

摘要： A method of automatically assigning a set of privileges to a team member in a distribution of location based advertising is disclosed. A process for the distribution of location based advertising is defined, wherein the process includes at least a client portion of the process, a media agency portion of the process, a buying service portion of the process and a creative agency portion of the process. A set of privileges associated with a portion of the process for the distribution of location based advertising is defined. A team member associated with the portion of the process for the distribution of location based advertising is defined. The set of privileges associated with the portion of the process for the distribution of location based advertising is automatically assigned to the team member associated with the portion of the process for the distribution of location based advertising.

摘要翻译： 公开了一种在基于位置的广告的分发中自动地将一组特权分配给团队成员的方法。 定义了用于分发基于位置的广告的过程，其中该过程至少包括过程的客户端部分，过程的媒体代理部分，过程的购买服务部分和过程的创意代理部分。 定义与用于分发基于位置的广告的过程的一部分相关联的一组特权。 定义与分配基于位置的广告的过程的一部分相关联的团队成员。 与用于分发基于位置的广告的过程的一部分相关联的一组特权被自动分配给与用于分发基于位置的广告的过程的部分相关联的团队成员。

公开(公告)号：US20080215421A1

公开(公告)日：2008-09-04

申请号：US11713473

申请日：2007-03-01

申请人： Monte Zweben ,  Scott Hines ,  Eugene Davis

发明人： Monte Zweben ,  Scott Hines ,  Eugene Davis

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277

摘要： A method for distributing a location based advertising campaign to a plurality of location based advertising networks is disclosed. A proposed location based advertising creative is received for approval. The proposed location based advertising creative is automatically distributed. Responses from the plurality of location based advertising networks are monitored. The proposed location based advertising creative is determined to have become an approved location based advertising creative. The approved location based advertising creative is automatically distributed to the plurality of location based advertising networks for execution of the location based advertising campaign.

摘要翻译： 公开了一种将基于位置的广告活动分发到多个基于位置的广告网络的方法。 提议的基于位置的广告创意被收到批准。 建议的基于位置的广告素材将自动分发。 监视来自多个基于位置的广告网络的响应。 建议的基于位置的广告创意被确定为已经成为基于位置的广告创意。 经批准的基于位置的广告创意被自动分发到基于位置的广告网络，以执行基于位置的广告活动。

公开(公告)号：US20080215290A1

公开(公告)日：2008-09-04

申请号：US11713538

申请日：2007-03-01

申请人： Monte Zweben ,  Scott Hines ,  Eugene Davis

发明人： Monte Zweben ,  Scott Hines ,  Eugene Davis

IPC分类号： G06F17/18

CPC分类号： G06Q30/02

摘要： A method of determining a location based advertising campaign is disclosed. A specification of location based advertising campaign characteristics is received. Available spots in an advertising supply are scored based on the specification. Selected spots are automatically determined from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots. A description of the location based advertising campaign for displaying the selected spots is outputted.

摘要翻译： 公开了一种确定基于位置的广告活动的方法。 接收基于位置的广告活动特征的规范。 根据规格对广告供应中的可用点进行评分。 根据广告预算和可用点的评分，从物理位置的可用点中自动确定选定的点以包括在基于位置的广告活动中。 输出用于显示所选择的点的基于位置的广告活动的描述。