公开(公告)号：US20120047019A1

公开(公告)日：2012-02-23

申请号：US13265007

申请日：2010-03-30

申请人： Seok-Hoon Choi ,  Jon-Hyo Lee ,  Sung-Oh Hwang

发明人： Seok-Hoon Choi ,  Jon-Hyo Lee ,  Sung-Oh Hwang

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0267

摘要： Disclosed is a method for providing a mobile advertising service using a mobile broadcasting network. The method includes the steps of: creating and providing, by a BCAST server, a service guide to which advertisement information is applied to a BCAST client when a MobAd server (Ad Server) provides the advertisement information to the BCAST Server which handles a broadcast service; and requesting, by an advertising engine (Ad engine), the BCAST client to provide a desired advertisement when the Ad server notifies the Ad engine of an object advertisement, and receiving the requested advertisement from the BCAST client.

摘要翻译： 公开了一种使用移动广播网络提供移动广告服务的方法。 该方法包括以下步骤：当一个MobAd服务器（广告服务器）向处理广播服务的BCAST服务器提供广告信息时，由BCAST服务器创建和提供将广告信息应用于BCAST客户端的服务指南 ; 并且当广告服务器向广告引擎通知对象广告并且从BCAST客户端接收所请求的广告时，由广告引擎（广告引擎）请求BCAST客户端提供期望的广告。