摘要:
Disclosed is a method for providing a mobile advertising service using a mobile broadcasting network. The method includes the steps of: creating and providing, by a BCAST server, a service guide to which advertisement information is applied to a BCAST client when a MobAd server (Ad Server) provides the advertisement information to the BCAST Server which handles a broadcast service; and requesting, by an advertising engine (Ad engine), the BCAST client to provide a desired advertisement when the Ad server notifies the Ad engine of an object advertisement, and receiving the requested advertisement from the BCAST client.
摘要:
A method for setting a number of advertisements desired to be received from an advertisement server when a user requests an advertising service. In particular, if the user sets the desired number of advertisements through an advertisement application, the advertisement application provides an advertisement engine with an advertisement request including the set number of advertisements. An advertisement engine determines if the number of advertisements stored in a memory of the terminal is greater than or equal to the requested number of advertisements. If the number of advertisements stored in the memory of the terminal is less than the requested number of advertisements, the advertisement engine makes a request for advertisements to an advertisement server and receives the advertisements. Therefore, the advertisement application can receive the requested number of advertisements from the advertisement engine, so that it is possible to provide the user with a more differentiated MobAd service.
摘要:
A method and apparatus is provided for providing a mobile advertising service in a mobile advertising system, and for sharing a preference to deliver a personalized advertisement requested by a particular group member to other users. In a method for providing a mobile advertising service by a server of a mobile advertising system, a group creation request message including a user list and a group user preference is received from an advertising engine, a group is created according to the user list and the group user preference in the group creation request message, a response message to the group creation request message is sent to the advertising engine, an advertisement request message is received from one of advertising engines included in the user list, an advertisement appropriate for the group user preference is selected, and the selected advertisement is delivered to at least one advertising engine included in the user list. The at least one advertising engine is included in the same group.
摘要:
A method and apparatus is provided for providing a mobile advertising service in a mobile advertising system, and for sharing a preference to deliver a personalized advertisement requested by a particular group member to other users. In a method for providing a mobile advertising service by a server of a mobile advertising system, a group creation request message including a user list and a group user preference is received from an advertising engine, a group is created according to the user list and the group user preference in the group creation request message, a response message to the group creation request message is sent to the advertising engine, an advertisement request message is received from one of advertising engines included in the user list, an advertisement appropriate for the group user preference is selected, and the selected advertisement is delivered to at least one advertising engine included in the user list. The at least one advertising engine is included in the same group.
摘要:
A method and device for enforcing advertisement viewing in the device are provided. When there is a play request for contents, it is determined whether there is a common Rights Object (RO) linked with an RO of the requested contents. When there is a common RO, information about consumption of advertisements on a plurality of contents is obtained from the common RO. At least one advertisement linked with the requested contents is played on the basis of the obtained information.
摘要:
A method and apparatus for transmitting a notification about broadcasting services in a broadcasting system are provided. The method includes detecting a notification event related to a broadcasting service; generating a notification message about the notification event; determining which channel is used for a transmission of the notification message; and transmitting the notification message to a terminal or a group of terminals over the determined channel.
摘要:
A method and an apparatus for transmitting a multimedia data packet are provided. The method includes generating Media Abstraction Layer (MAL) information for abstracting information on the multimedia data to be transmitted, generating a multimedia data packet including said MAL information, and transmitting the generated multimedia data packet to a network entity.
摘要:
A system and methods for providing a Control User Interface (CUI) for controlling a Networked Device (ND) with a Remote Controller (RC) are provided. A Service Provider (SP) receives capability information of the RC and CUI information from the ND, generates a reconfigured CUI based on a location of the RC from which to control the ND, and transmits the reconfigured CUI to the ND. The ND receives the reconfigured CUI from the SP and transmits the reconfigured CUI to the RC. The RC receives the reconfigured CUI from the ND and controls the ND with the reconfigured CUI.
摘要:
A method of transmitting a data packet of a multimedia service is provided. The method includes generating a media characteristic corresponding to a single media content component or aggregated media characteristics corresponding to a plurality of multimedia content components, obtaining information used for generating the data packet from the generated media characteristics or aggregated media characteristics, and generating the data packet based on the obtained information used for generating the data packet and transmitting the generated data packet.
摘要:
A method and apparatus for controlling a Remote User Interface (RUI) by a Remote User Interface Client (RUIC) device in a home network, in which it is checked whether control information received from the third RUIC device capable of controlling an RUI realized in the RUIC device was generated by a Control User Interface (CUI) included in an allowed CUI list, and a CUI of the third RUIC device is updated if the received control information was not generated by a CUI included in the allowed CUI list.