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    DIGITAL MICRO AD (DMA) CONTENT DELIVERY SYSTEM AND METHOD
    4.
    发明申请
    DIGITAL MICRO AD (DMA) CONTENT DELIVERY SYSTEM AND METHOD 审中-公开
    数字MICRO AD（DMA）内容交付系统和方法

    公开(公告)号：US20110008016A1

    公开(公告)日：2011-01-13

    申请号：US12779027

    申请日：2010-05-12

    申请人： Steve DeLaney ,  Floyd W. Kaylor ,  Mark Rybarczyk

    发明人： Steve DeLaney ,  Floyd W. Kaylor ,  Mark Rybarczyk

    IPC分类号： H04N5/91

    CPC分类号： H04N5/76 ,  H04N9/8042

    摘要： A Digital Micro Ad (DMA) system and method designed to adapt to changing viewer behavior by detecting spot fast-forward, or other trick play, and popping a graphic, or other messages, over video. This graphic displays the advertiser brand message to achieve a brief imprint on the viewer. The DMA system augments the linear advertisement or the like (the spot) so the advertiser can reach their intended target audience. The system starts with offline media processing. Off the shelf encoded spots are processed to embed DMA enabling content identifying “metadata” packets and in-line graphics images. Next, when the content is played to air, this DMA enabled content is streamed to the DVR device. Within the DVR, the DMA engine detects the embedded graphic images which are recovered and saved in the DVR. Finally, when a DVR recorded program is played back, the embedded content ID metadata packets “arm” the DMA engine. When the content is fast-forwarded for example, over the spot, a graphic image may be popped into the graphics plane over the fast-forwarding video image, and is timed to persist for a few seconds to make the impression.

    摘要翻译： 数字微广告（DMA）系统和方法被设计为通过检测现场快进或其他特技播放，以及通过视频弹出图形或其他消息来适应不断变化的观众行为。 该图形显示广告客户的品牌信息，以便在观众身上获得简短的印记。 DMA系统增加了线性广告等（现货），使得广告商可以达到他们预期的目标受众。 系统从脱机媒体处理开始。 处理现货编码的斑点，以嵌入DMA，从而能够识别“元数据”包和内联图形图像的内容。 接下来，当内容播放到空中时，该DMA启用的内容被流传输到DVR设备。 在DVR中，DMA引擎检测恢复并保存在DVR中的嵌入图形图像。 最后，当回放DVR记录的节目时，嵌入的内容ID元数据包“挂起”DMA引擎。 当内容被快速转发时，例如，在现场，可以通过快进视频图像将图形图像弹出到图形平面中，并且被定时持续几秒钟以产生印象。

    SYSTEMS AND METHODS FOR GENERATING A VIDEO IMAGE BY MERGING VIDEO STREAMS
    8.
    发明申请
    SYSTEMS AND METHODS FOR GENERATING A VIDEO IMAGE BY MERGING VIDEO STREAMS 审中-公开
    通过合并视频流生成视频图像的系统和方法

    公开(公告)号：US20100005503A1

    公开(公告)日：2010-01-07

    申请号：US12166217

    申请日：2008-07-01

    申请人： Floyd W. Kaylor ,  Brick Rucker

    发明人： Floyd W. Kaylor ,  Brick Rucker

    IPC分类号： H04N7/16 ,  H04N5/44

    CPC分类号： H04N5/4403 ,  H04N7/17318 ,  H04N21/26616 ,  H04N21/41422 ,  H04N21/42204 ,  H04N21/4263 ,  H04N21/43632 ,  H04N21/4725 ,  H04N21/4728 ,  H04N21/4753 ,  H04N2005/4428 ,  H04N2005/4432

    摘要： According to various embodiments of the invention, a system is provided for working with multimedia content. In some embodiments, the system comprises a video box configured to receive video content from a first and a second source and generate active content by merging the video content from the first and second sources. Additionally, various embodiments may include a spatial television remote control including an accelerometer. This accelerometer may be coupled to a processor so that the processor can process signals from the accelerometer to provide a cursor-pointing function based on movement of the remote control.

    摘要翻译： 根据本发明的各种实施例，提供了一种用于处理多媒体内容的系统。 在一些实施例中，系统包括被配置为从第一和第二源接收视频内容并且通过合并来自第一和第二源的视频内容来生成活动内容的视频盒。 另外，各种实施例可以包括包括加速度计的空间电视遥控器。 该加速度计可以耦合到处理器，使得处理器可以处理来自加速度计的信号，以基于遥控器的移动提供光标指向功能。