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公开(公告)号:US08527350B2
公开(公告)日:2013-09-03
申请号:US12696202
申请日:2010-01-29
申请人: Sheng Ma , Sarah Masters , Fan Zhang
发明人: Sheng Ma , Sarah Masters , Fan Zhang
IPC分类号: G06Q30/00
CPC分类号: G06Q30/0246 , G06Q30/02 , G06Q30/0247
摘要: Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
摘要翻译: 方法,系统和装置,包括计算机程序产品,用于处理与呈现的内容相关的事件。 一方面,一种方法包括在转换事件之前的至少一个时间窗口内确定与广告相关联的广告事件的数量的时间窗计数; 以及确定表示所述广告和所述转换事件之间的关联的强度的信用,其中确定信用包括选择所述至少一个时间窗计数的加权模型。
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公开(公告)号:US20100198680A1
公开(公告)日:2010-08-05
申请号:US12696202
申请日:2010-01-29
申请人: Sheng Ma , Sarah Masters , Fan Zhang
发明人: Sheng Ma , Sarah Masters , Fan Zhang
CPC分类号: G06Q30/0246 , G06Q30/02 , G06Q30/0247
摘要: Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count.
摘要翻译: 方法,系统和装置,包括计算机程序产品,用于处理与呈现的内容相关的事件。 一方面,一种方法包括在转换事件之前的至少一个时间窗口内确定与广告相关联的广告事件的数量的时间窗计数; 以及确定表示所述广告和所述转换事件之间的关联的强度的信用,其中确定信用包括选择所述至少一个时间窗计数的加权模型。
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