SYSTEMS AND METHODS FOR MANAGING AND CONTROLLING ELECTRONIC MESSAGING CAMPAIGNS

    公开(公告)号:US20220020055A1

    公开(公告)日:2022-01-20

    申请号:US16930916

    申请日:2020-07-16

    Applicant: SHOPIFY INC.

    Abstract: Methods and systems for managing messaging campaigns are disclosed. A set of parameters are received for a proposed messaging campaign. Based on a trust indicator associated with the proposed messaging campaign, it is determined that the proposed messaging campaign should be blocked. At least one tracked message is transmitted to at least one selected recipient, where the tracked message is at least a subset of messages for the proposed messaging campaign. If a rejection metric associated with the tracked message passes a rejection threshold, messages are transmitted to the remaining recipients.

    SYSTEMS AND METHODS FOR GENERATING AUDIENCES VIA A SECURE AND PROPORTIONAL DATA EXCHANGE

    公开(公告)号:US20230093136A1

    公开(公告)日:2023-03-23

    申请号:US17479650

    申请日:2021-09-20

    Applicant: SHOPIFY INC.

    Abstract: Methods and systems of securely exchanging customer data are provided. The exchange may be done in privacy-preserving and/or privacy-protective fashion. Customer data from multiple merchants, including transaction data for a first product between a first customer and a first merchant, is maintained in a customer data pool by an e-commerce platform. When a second merchant associated with a second product requests new customer data, a product (i.e., the first product) relevant to the second product is identified. A collection of customers who indicated interest in the first product (including the first customer) are identified from the customer data pool, and a target audience is generated proportional to customer data exchanged by the second merchant with the customer data pool. Communications from the second merchant are then provided to the target audience without disclosing their customer data to the second merchant.

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