公开(公告)号：US08145679B1

公开(公告)日：2012-03-27

申请号：US12966747

申请日：2010-12-13

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30

CPC分类号： G06F17/30035 ,  G06F17/30828 ,  G06Q30/02 ,  Y10S707/99942 ,  Y10S707/99945

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes inferring labels for videos, users, advertisements, groups of users, and other entities included in a social network system. The inferred labels can be used to generate recommendations such as videos or advertisements in which a user may be interested. Inferred labels can be generated based on social or other relationships derived from, for example, profiles or activities of social network users. Inferred labels can be advantageous when explicit information about these entities is not available. For example, a particular user may not have clicked on any online advertisements, so the user is not explicitly linked to any advertisements.

公开(公告)号：US08055664B2

公开(公告)日：2011-11-08

申请号：US11742995

申请日：2007-05-01

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30 ,  G06Q30/00

CPC分类号： G06N5/02 ,  G06N99/005 ,  G06Q30/0274

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes determining, for a portion of users of a social network, label values each comprising an inferred interest level of a user in a subject indicated by a label, associating a first user with one or more second users based on one or more relationships specified by the first user, and outputting a first label value for the first user based on one or more second label values of the one or more second users.

摘要翻译： 本说明书的主题可以包括一种方法，其包括为社交网络的用户的一部分确定每个包括由标签指示的对象中的用户的推定的兴趣级别的标签值， 基于由第一用户指定的一个或多个关系将第一用户与一个或多个第二用户相关联，并且基于一个或多个第二用户的一个或多个第二标签值输出第一用户的第一标签值。

公开(公告)号：US08572099B2

公开(公告)日：2013-10-29

申请号：US13007209

申请日：2011-01-14

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0274 ,  G06Q30/0277

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes generating content-based keywords based on content generated by users of a social network. The method includes labeling nodes comprising user nodes, which are representations of the users, with advertising labels comprising content-based keywords that coincide with advertiser-selected keywords that are based on one or more terms specified by an advertiser. The method also includes outputting, for each node, weights for the advertising labels based on weights of advertising labels associated with neighboring nodes, which are related to the node by a relationship.

摘要翻译： 本说明书的主题可以包括基于社交网络的用户生成的内容生成基于内容的关键词的方法。 该方法包括标示包括用户节点的节点，其是用户的表示，广告标签包括与基于广告商指定的一个或多个术语的广告商选择的关键字相符合的基于内容的关键字。 该方法还包括针对每个节点，根据通过关系与节点相关联的与相邻节点相关联的广告标签的权重，输出广告标签的权重。

公开(公告)号：US08239418B1

公开(公告)日：2012-08-07

申请号：US13397576

申请日：2012-02-15

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30

CPC分类号： G06F17/30035 ,  G06F17/30828 ,  G06Q30/02 ,  Y10S707/99942 ,  Y10S707/99945

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes inferring labels for videos, users, advertisements, groups of users, and other entities included in a social network system. The inferred labels can be used to generate recommendations such as videos or advertisements in which a user may be interested. Inferred labels can be generated based on social or other relationships derived from, for example, profiles or activities of social network users. Inferred labels can be advantageous when explicit information about these entities is not available. For example, a particular user may not have clicked on any online advertisements, so the user is not explicitly linked to any advertisements.

摘要翻译： 本说明书的主题可以包括推断用于视频，用户，广告，用户组以及包括在社交网络系统中的其他实体的标签的方法。 推断的标签可用于生成用户可能感兴趣的建议，如视频或广告。 可以基于从例如社交网络用户的简档或活动导出的社会或其他关系来生成推断标签。 当关于这些实体的显式信息不可用时，推断的标签可能是有利的。 例如，特定用户可能没有点击任何在线广告，因此用户没有明确地链接到任何广告。

公开(公告)号：US20080275861A1

公开(公告)日：2008-11-06

申请号：US11742995

申请日：2007-05-01

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F7/00

CPC分类号： G06N5/02 ,  G06N99/005 ,  G06Q30/0274

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes determining, for a portion of users of a social network, label values each comprising an inferred interest level of a user in a subject indicated by a label, associating a first user with one or more second users based on one or more relationships specified by the first user, and outputting a first label value for the first user based on one or more second label values of the one or more second users.

摘要翻译： 本说明书的主题可以包括一种方法，其包括为社交网络的用户的一部分确定每个包括由标签指示的对象中的用户的推定的兴趣级别的标签值， 基于由第一用户指定的一个或多个关系将第一用户与一个或多个第二用户相关联，并且基于一个或多个第二用户的一个或多个第二标签值输出第一用户的第一标签值。

公开(公告)号：US08533236B1

公开(公告)日：2013-09-10

申请号：US13559302

申请日：2012-07-26

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30

CPC分类号： G06F17/30035 ,  G06F17/30828 ,  G06Q30/02 ,  Y10S707/99942 ,  Y10S707/99945

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes inferring labels for videos, users, advertisements, groups of users, and other entities included in a social network system. The inferred labels can be used to generate recommendations such as videos or advertisements in which a user may be interested. Inferred labels can be generated based on social or other relationships derived from, for example, profiles or activities of social network users. Inferred labels can be advantageous when explicit information about these entities is not available. For example, a particular user may not have clicked on any online advertisements, so the user is not explicitly linked to any advertisements.

摘要翻译： 本说明书的主题可以包括推断用于视频，用户，广告，用户组以及包括在社交网络系统中的其他实体的标签的方法。 推断的标签可用于生成用户可能感兴趣的建议，如视频或广告。 可以基于从例如社交网络用户的简档或活动导出的社会或其他关系来生成推断标签。 当关于这些实体的显式信息不可用时，推断的标签可能是有利的。 例如，特定用户可能没有点击任何在线广告，因此用户没有明确地链接到任何广告。

公开(公告)号：US08473500B2

公开(公告)日：2013-06-25

申请号：US13290455

申请日：2011-11-07

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30 ,  G06F15/16

CPC分类号： G06N5/02 ,  G06N99/005 ,  G06Q30/0274

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes determining, for a portion of users of a social network, label values each comprising an inferred interest level of a user in a subject indicated by a label, associating a first user with one or more second users based on one or more relationships specified by the first user, and outputting a first label value for the first user based on one or more second label values of the one or more second users.

摘要翻译： 本说明书的主题可以包括一种方法，其包括为社交网络的用户的一部分确定每个包括由标签指示的对象中的用户的推定的兴趣级别的标签值， 基于由第一用户指定的一个或多个关系将第一用户与一个或多个第二用户相关联，并且基于一个或多个第二用户的一个或多个第二标签值输出第一用户的第一标签值。

公开(公告)号：US20120054205A1

公开(公告)日：2012-03-01

申请号：US13290455

申请日：2011-11-07

申请人： Shumeet Baluja ,  Yushi JING ,  Dandapani SIVAKUMAR ,  Jay YAGNIK

发明人： Shumeet Baluja ,  Yushi JING ,  Dandapani SIVAKUMAR ,  Jay YAGNIK

IPC分类号： G06F17/30

CPC分类号： G06N5/02 ,  G06N99/005 ,  G06Q30/0274

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes determining, for a portion of users of a social network, label values each comprising an inferred interest level of a user in a subject indicated by a label, associating a first user with one or more second users based on one or more relationships specified by the first user, and outputting a first label value for the first user based on one or more second label values of the one or more second users.

摘要翻译： 本说明书的主题可以包括一种方法，其包括为社交网络的用户的一部分确定每个包括由标签指示的对象中的用户的推定的兴趣级别的标签值， 基于由第一用户指定的一个或多个关系将第一用户与一个或多个第二用户相关联，并且基于一个或多个第二用户的一个或多个第二标签值输出第一用户的第一标签值。

公开(公告)号：US20110112916A1

公开(公告)日：2011-05-12

申请号：US13007209

申请日：2011-01-14

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0274 ,  G06Q30/0277

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes generating content-based keywords based on content generated by users of a social network. The method includes labeling nodes comprising user nodes, which are representations of the users, with advertising labels comprising content-based keywords that coincide with advertiser-selected keywords that are based on one or more terms specified by an advertiser. The method also includes outputting, for each node, weights for the advertising labels based on weights of advertising labels associated with neighboring nodes, which are related to the node by a relationship.

摘要翻译： 本说明书的主题可以包括基于社交网络的用户生成的内容生成基于内容的关键词的方法。 该方法包括标示包括用户节点的节点，其是用户的表示，广告标签包括与基于广告商指定的一个或多个术语的广告商选择的关键字相符合的基于内容的关键字。 该方法还包括针对每个节点，根据通过关系与节点相关联的与相邻节点相关联的广告标签的权重，输出广告标签的权重。

公开(公告)号：US07904461B2

公开(公告)日：2011-03-08

申请号：US11743006

申请日：2007-05-01

申请人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

发明人： Shumeet Baluja ,  Yushi Jing ,  Dandapani Sivakumar ,  Jay Yagnik

IPC分类号： G06F17/30 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0274 ,  G06Q30/0277

摘要： The subject matter of this specification can be embodied in, among other things, a method that includes generating content-based keywords based on content generated by users of a social network. The method includes labeling nodes comprising user nodes, which are representations of the users, with advertising labels comprising content-based keywords that coincide with advertiser-selected keywords that are based on one or more terms specified by an advertiser. The method also includes outputting, for each node, weights for the advertising labels based on weights of advertising labels associated with neighboring nodes, which are related to the node by a relationship.

摘要翻译： 本说明书的主题可以包括基于社交网络的用户生成的内容生成基于内容的关键词的方法。 该方法包括标示包括用户节点的节点，其是用户的表示，广告标签包括与基于广告商指定的一个或多个术语的广告商选择的关键字相符合的基于内容的关键字。 该方法还包括针对每个节点，根据通过关系与节点相关联的与相邻节点相关联的广告标签的权重，输出广告标签的权重。