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    Social Behavior Analysis and Inferring Social Networks for a Recommendation System
    1.
    发明申请
    Social Behavior Analysis and Inferring Social Networks for a Recommendation System 有权
    社会行为分析和推荐系统的社会网络

    公开(公告)号：US20090164400A1

    公开(公告)日：2009-06-25

    申请号：US11961555

    申请日：2007-12-20

    申请人： Sihem Amer-Yahia ,  Evgeniy Gabrilovich ,  Bo Pang ,  Julia Stoyanovich ,  Cong Yu

    发明人： Sihem Amer-Yahia ,  Evgeniy Gabrilovich ,  Bo Pang ,  Julia Stoyanovich ,  Cong Yu

    IPC分类号： G06F17/00

    CPC分类号： G06Q10/00

    摘要： Systems and methods are provided for determining items or people of potential interest to recommend to users in a computer-based network. Implied social networks may be determined based at least in part on obtained social behavior information. Items or people of potential interest to users may be determined based at least in part on implied social network information. Vocabulary taxonomies may be associated with, or used in determining, implied social networks.

    摘要翻译： 提供了系统和方法，用于确定潜在兴趣的项目或人员推荐给基于计算机的网络中的用户。 至少部分地基于获得的社会行为信息来确定隐含的社交网络。 可以至少部分地基于隐含的社交网络信息来确定用户潜在兴趣的项目或人。 词汇分类可能与隐含的社交网络相关联或用于确定隐含的社交网络。

    Social behavior analysis and inferring social networks for a recommendation system
    2.
    发明授权
    Social behavior analysis and inferring social networks for a recommendation system 有权
    推荐系统的社会行为分析和推断社交网络

    公开(公告)号：US08073794B2

    公开(公告)日：2011-12-06

    申请号：US11961555

    申请日：2007-12-20

    申请人： Sihem Amer-Yahia ,  Evgeniy Gabrilovich ,  Bo Pang ,  Julia Stoyanovich ,  Cong Yu

    发明人： Sihem Amer-Yahia ,  Evgeniy Gabrilovich ,  Bo Pang ,  Julia Stoyanovich ,  Cong Yu

    IPC分类号： G06F17/00 ,  G06N5/00

    CPC分类号： G06Q10/00

    摘要： Systems and methods are provided for determining items or people of potential interest to recommend to users in a computer-based network. Implied social networks may be determined based at least in part on obtained social behavior information. Items or people of potential interest to users may be determined based at least in part on implied social network information. Vocabulary taxonomies may be associated with, or used in determining, implied social networks.

    摘要翻译： 提供了系统和方法，用于确定潜在兴趣的项目或人员推荐给基于计算机的网络中的用户。 至少部分地基于获得的社会行为信息来确定隐含的社交网络。 可以至少部分地基于隐含的社交网络信息来确定用户潜在兴趣的项目或人。 词汇分类可能与隐含的社交网络相关联或用于确定隐含的社交网络。

    Automatic Generation of Bid Phrases for Online Advertising
    3.
    发明申请
    Automatic Generation of Bid Phrases for Online Advertising 审中-公开
    自动生成在线广告投标短语

    公开(公告)号：US20110258054A1

    公开(公告)日：2011-10-20

    申请号：US12693371

    申请日：2010-04-19

    申请人： Sandeep Pandey ,  Vanja Josifovski ,  Bo Pang ,  Andrei Zary Broder ,  Evgeniy Gabrilovich ,  Sujith Ravi

    发明人： Sandeep Pandey ,  Vanja Josifovski ,  Bo Pang ,  Andrei Zary Broder ,  Evgeniy Gabrilovich ,  Sujith Ravi

    IPC分类号： G06Q30/00 ,  G06F17/28

    CPC分类号： G06Q30/02 ,  G06F17/2795 ,  G06F17/2818 ,  G06Q30/0276

    摘要： Automatic generation of bid phrases for online advertising comprising storing a computer code representation of a landing page for use with a language model and a translation model (with a parallel corpus) to produce a set of candidate bid phrases that probabilistically correspond to the landing page, and/or to web search phrases. Operations include extracting a set of raw candidate bid phrases from a landing page, generating a set of translated candidate bid phrases using a parallel corpus in conjunction with the raw candidate bid phrases. In order to score and/or reduce the number of candidate bid phrases, a translation table is used to capture the probability that a bid phrase from the raw bid phrases is generated from a bid phrase from the set of translated candidate bid phrases. Scoring and ranking operations reduce the translated candidate bid phrases to just those most relevant to the landing page inputs.

    摘要翻译： 自动生成用于在线广告的投标短语，包括存储与语言模型和翻译模型（具有并行语料库）一起使用的着陆页的计算机代码表示，以产生概率地对应于着陆页的一组候选投标短语， 和/或网页搜索短语。 操作包括从着​​陆页提取一组原始候选投标短语，使用与原始候选投标短语结合的平行语料库生成一组翻译的候选投标短语。 为了得分和/或减少候选投标短语的数量，使用翻译表来捕获来自原始投标短语的出价短语从翻译的候选投标短语组中的出价短语产生的概率。 评分和排名操作将翻译的候选投标词组缩短到与着陆页输入最相关的候选词组。

    Using External Sources for Sponsored Search AD Selection
    4.
    发明申请
    Using External Sources for Sponsored Search AD Selection 有权
    使用外部来源进行赞助搜索AD选择

    公开(公告)号：US20110264640A1

    公开(公告)日：2011-10-27

    申请号：US12764469

    申请日：2010-04-21

    申请人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

    发明人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/0241 ,  G06F17/30312 ,  G06Q30/0277

    摘要： A system and a system are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.

    摘要翻译： 提供了一种系统和系统，用于使用外部来源（例如登陆页面）来进行赞助搜索广告选择。 在一个示例中，系统识别外部源的一个或多个区域。 一个或多个区域与查询相关。 外部来源包括一个源，其中包含可用于扩展广告选择过程的相关数据。 系统从一个或多个区域提取一个或多个特征。 系统确定一个或多个特征中的哪一个与项目索引相关。 然后，系统通过使用与项目索引相关的一个或多个特征来增加项目选择过程。

    CONTEXT TRANSFER IN SEARCH ADVERTISING
    6.
    发明申请
    CONTEXT TRANSFER IN SEARCH ADVERTISING 有权
    搜索广告中的背景传输

    公开(公告)号：US20100161605A1

    公开(公告)日：2010-06-24

    申请号：US12342449

    申请日：2008-12-23

    申请人： Evgeniy Gabrilovich ,  Andrei Broder ,  Bo Pang ,  Vanja Josifovski ,  Hila Becker

    发明人： Evgeniy Gabrilovich ,  Andrei Broder ,  Bo Pang ,  Vanja Josifovski ,  Hila Becker

    IPC分类号： G06F17/30

    CPC分类号： G06F17/30731 ,  G06Q30/02

    摘要： A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

    摘要翻译： 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法，所述方法包括：将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类，当与 一个或多个查询。

    Using external sources for sponsored search AD selection
    8.
    发明授权
    Using external sources for sponsored search AD selection 有权
    使用外部来源进行赞助搜索AD选择

    公开(公告)号：US09129300B2

    公开(公告)日：2015-09-08

    申请号：US12764469

    申请日：2010-04-21

    申请人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

    发明人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

    IPC分类号： G06Q30/02 ,  G06F17/30

    CPC分类号： G06Q30/0241 ,  G06F17/30312 ,  G06Q30/0277

    摘要： A system and a method are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.

    摘要翻译： 提供了一种用于使用外部来源（例如登陆页面）进行赞助搜索广告选择的系统和方法。 在一个示例中，系统识别外部源的一个或多个区域。 一个或多个区域与查询相关。 外部来源包括一个源，其中包含可用于扩展广告选择过程的相关数据。 系统从一个或多个区域提取一个或多个特征。 系统确定一个或多个特征中的哪一个与项目索引相关。 然后，系统通过使用与项目索引相关的一个或多个特征来增加项目选择过程。

    Context transfer in search advertising
    9.
    发明授权
    Context transfer in search advertising 有权
    搜索广告中的上下文转移

    公开(公告)号：US08886636B2

    公开(公告)日：2014-11-11

    申请号：US12342449

    申请日：2008-12-23

    申请人： Evgeniy Gabrilovich ,  Andrei Broder ,  Bo Pang ,  Vanja Josifovski ,  Hila Becker

    发明人： Evgeniy Gabrilovich ,  Andrei Broder ,  Bo Pang ,  Vanja Josifovski ,  Hila Becker

    IPC分类号： G06F7/00 ,  G06F17/30 ,  G06Q30/02

    CPC分类号： G06F17/30731 ,  G06Q30/02

    摘要： A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.

    摘要翻译： 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法，所述方法包括：将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类，当与 一个或多个查询。