公开(公告)号：US20220343363A1

公开(公告)日：2022-10-27

申请号：US17765687

申请日：2020-10-02

申请人： Sudhir DIDDEE

发明人： Sudhir DIDDEE

IPC分类号： G06Q30/02 ,  H04H60/31 ,  H04H60/90 ,  G06N20/00

摘要： Content synchronization with over-the-air radio transmissions captures user engagement and telemetry data. User engagement data creates a closed-loop feedback with over-the-air content and is tracked. User engagement and telemetry data feeds machine learning algorithms for radio station advertising effectiveness and programming refinement. User telemetry data identifies the listener radio receiving device. Machine learning applied to over-the-air advertising content categorizes ads for correlation with user behavior profile and ad effectiveness. Prediction models predict listener demographics and user engagement with advertising content in anonymous and registered mode. Over-the-air advertisements are synchronized with ad content provided to broadcast listeners on an electronic user device. Ad content may be listed, searched, and acted on by telephone, email, website click-through, including special ads and coupons targeted to users based on telemetry and user profile and behavior.