公开(公告)号：US20140173652A1

公开(公告)日：2014-06-19

申请号：US13715976

申请日：2012-12-14

申请人： TIME WARNER CABLE INC.

发明人： Vipul Patel ,  Kenneth Gould ,  David Chen

IPC分类号： H04N21/81

CPC分类号： H04N21/2665 ,  H04N21/2347 ,  H04N21/2543 ,  H04N21/25883 ,  H04N21/41407 ,  H04N21/4408 ,  H04N21/44222 ,  H04N21/4784 ,  H04N21/6131 ,  H04N21/6582 ,  H04N21/6587 ,  H04N21/812

摘要： Methods and apparatus for providing coordination between two or more different media distribution channels. In one embodiment, the apparatus includes a server and associated client processes disposed ob various components of a managed content distribution network (e.g., cable or satellite network). The server process coordinates with the client processes to obtain user interactivity data useful is assessing the efficacy of certain secondary content (e.g., advertisements). In one variant, input is received from, and provided to, other associated media campaigns (e.g., print, online, and/or telephonic) so as to allow rapid and effective coordination between the campaigns. Mechanisms for improving user engagement to the secondary content are also disclosed.

摘要翻译： 用于在两个或多个不同媒体分发渠道之间提供协调的方法和装置。 在一个实施例中，该设备包括服务器和被管理的内容分配网络（例如，有线或卫星网络）的各种组件的相关联的客户端进程。 服务器进程与客户端进程协调以获得有用的用户交互性数据，以评估某些次要内容（例如，广告）的功效。 在一个变体中，从其他相关联的媒体活动（例如，打印，在线和/或电话）接收和提供输入，以便允许这些活动之间的快速和有效的协调。 还公开了用于改善与次要内容的用户接合的机制。

公开(公告)号：US09131283B2

公开(公告)日：2015-09-08

申请号：US13715976

申请日：2012-12-14

申请人： Time Warner Cable Inc.

发明人： Vipul Patel ,  Kenneth Gould ,  David Chen

IPC分类号： H04N7/10 ,  H04N21/81 ,  H04N21/258 ,  H04N21/414 ,  H04N21/442 ,  H04N21/4784 ,  H04N21/658

CPC分类号： H04N21/2665 ,  H04N21/2347 ,  H04N21/2543 ,  H04N21/25883 ,  H04N21/41407 ,  H04N21/4408 ,  H04N21/44222 ,  H04N21/4784 ,  H04N21/6131 ,  H04N21/6582 ,  H04N21/6587 ,  H04N21/812

摘要： Methods and apparatus for providing coordination between two or more different media distribution channels. In one embodiment, the apparatus includes a server and associated client processes disposed ob various components of a managed content distribution network (e.g., cable or satellite network). The server process coordinates with the client processes to obtain user interactivity data useful is assessing the efficacy of certain secondary content (e.g., advertisements). In one variant, input is received from, and provided to, other associated media campaigns (e.g., print, online, and/or telephonic) so as to allow rapid and effective coordination between the campaigns. Mechanisms for improving user engagement to the secondary content are also disclosed.

摘要翻译： 用于在两个或多个不同媒体分发渠道之间提供协调的方法和装置。 在一个实施例中，该设备包括服务器和被管理的内容分配网络（例如，有线或卫星网络）的各种组件的相关联的客户端进程。 服务器进程与客户端进程协调以获得有用的用户交互性数据，以评估某些次要内容（例如，广告）的功效。 在一个变体中，从其他相关联的媒体活动（例如，打印，在线和/或电话）接收和提供输入，以便允许这些活动之间的快速和有效的协调。 还公开了用于改善与次要内容的用户接合的机制。