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    System and method for displaying an electronic program guide
    8.
    发明申请
    System and method for displaying an electronic program guide 审中-公开
    用于显示电子节目指南的系统和方法

    公开(公告)号：US20080127265A1

    公开(公告)日：2008-05-29

    申请号：US11894678

    申请日：2007-08-20

    申请人： Thomas E. Ward ,  Kenneth Hancock ,  Douglas B. Macrae

    发明人： Thomas E. Ward ,  Kenneth Hancock ,  Douglas B. Macrae

    IPC分类号： G06F3/00

    CPC分类号： H04N21/458 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/42204 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586 ,  H04N2007/1739

    摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

    摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。

    System and method for displaying advertisements responsive to EPG information
    9.
    发明申请
    System and method for displaying advertisements responsive to EPG information 有权
    响应于EPG信息显示广告的系统和方法

    公开(公告)号：US20080127266A1

    公开(公告)日：2008-05-29

    申请号：US11894765

    申请日：2007-08-20

    申请人： Thomas E. Ward ,  Kenneth Hancock ,  Douglas B. Macrae

    发明人： Thomas E. Ward ,  Kenneth Hancock ,  Douglas B. Macrae

    IPC分类号： G06F3/01

    CPC分类号： H04N21/458 ,  H04N5/44543 ,  H04N5/782 ,  H04N7/17318 ,  H04N21/25891 ,  H04N21/42204 ,  H04N21/4314 ,  H04N21/4316 ,  H04N21/4334 ,  H04N21/4345 ,  H04N21/44016 ,  H04N21/44222 ,  H04N21/4438 ,  H04N21/4532 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/47214 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84 ,  H04N21/8586 ,  H04N2007/1739

    摘要： A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

    摘要翻译： 一种用于利用存储在EPG数据库中的数据来修改广告信息的系统和方法。 以这种方式，服务提供商和/或广告商可以向所有电视台发送单个广告，而不管其地理位置和其他用户特定信息如何，并且不需要重新发送广告，即使节目的变化 节目描述。 当显示广告时，从EPG数据库检索正确的更新信息并将其插入到广告中。 一方面，本发明描述了一种用于修改EPG中的广告的方法，包括以下步骤：将电视节目表信息存储在第一数据库中; 将广告信息存储在第二数据库中; 将所述电视节目表信息的一部分合并到所述广告信息的一部分中以形成修改的广告; 并在屏幕上显示修改的广告。