System and method of determining user demographic profiles of anonymous users
    3.
    发明授权
    System and method of determining user demographic profiles of anonymous users 有权
    确定匿名用户的用户人口统计资料的系统和方法

    公开(公告)号:US07698422B2

    公开(公告)日:2010-04-13

    申请号:US11852775

    申请日:2007-09-10

    IPC分类号: G06F15/16 G06F12/00

    摘要: A method determines a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites. The method includes determining whether an anonymous user's computer has user identification data installed thereon. Determining whether the user identification data is installed is performed upon the anonymous user visiting a website of the predetermined group of websites. The user identification data is unique to the anonymous user. The method further includes installing the user identification data on the anonymous user's computer if the anonymous user's computer does not have the user identification data installed thereon. The method further includes generating a first record of visits by the anonymous user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles.

    摘要翻译: 方法确定访问预定网站组的一个或多个网站的匿名用户的用户人口统计简档。 该方法包括确定匿名用户的计算机是否具有安装在其上的用户标识数据。 确定是否安装了用户识别数据是在访问预定网站组的网站的匿名用户上执行的。 用户识别数据对匿名用户是唯一的。 该方法还包括如果匿名用户的计算机上没有安装用户识别数据,则将用户标识数据安装在匿名用户的计算机上。 该方法还包括生成匿名用户访问预定网站组的网站的第一记录。 该方法还包括提供一个或多个网站简档,其包括由预定网站组的匿名用户访问的每个网站的人口特征。 该方法还包括通过使用匿名用户和一个或多个网站简档的访问的第一记录来计算匿名用户的估计用户人口统计简档。

    SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES OF ANONYMOUS USERS
    4.
    发明申请
    SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES OF ANONYMOUS USERS 有权
    系统和方法确定用户用户人脸统计资料

    公开(公告)号:US20090070443A1

    公开(公告)日:2009-03-12

    申请号:US11852775

    申请日:2007-09-10

    IPC分类号: G06F15/173

    摘要: A method determines a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites. The method includes determining whether an anonymous user's computer has user identification data installed thereon. Determining whether the user identification data is installed is performed upon the anonymous user visiting a website of the predetermined group of websites. The user identification data is unique to the anonymous user. The method further includes installing the user identification data on the anonymous user's computer if the anonymous user's computer does not have the user identification data installed thereon. The method further includes generating a first record of visits by the anonymous user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles.

    摘要翻译: 方法确定访问预定网站组的一个或多个网站的匿名用户的用户人口统计简档。 该方法包括确定匿名用户的计算机是否具有安装在其上的用户标识数据。 确定是否安装了用户识别数据是在访问预定网站组的网站的匿名用户上执行的。 用户识别数据对匿名用户是唯一的。 该方法还包括如果匿名用户的计算机上没有安装用户识别数据,则将用户标识数据安装在匿名用户的计算机上。 该方法还包括生成匿名用户访问预定网站组的网站的第一记录。 该方法还包括提供一个或多个网站简档,其包括由预定网站组的匿名用户访问的每个网站的人口特征。 该方法还包括通过使用匿名用户和一个或多个网站简档的访问的第一记录来计算匿名用户的估计用户人口统计简档。