公开(公告)号：US20010021994A1

公开(公告)日：2001-09-13

申请号：US09801067

申请日：2001-03-07

Applicant: U.S. PHILIPS CORPORATION

Inventor： Jason M. Nash

IPC: G06F003/00 ,  H04N007/025

CPC classification number: H04N21/441 ,  G06Q30/02 ,  H04H20/106 ,  H04H60/33 ,  H04H60/45 ,  H04H60/46 ,  H04H60/65 ,  H04H60/73 ,  H04M3/2281 ,  H04M3/42068 ,  H04M3/4878 ,  H04M3/493 ,  H04N5/445 ,  H04N5/60 ,  H04N7/163 ,  H04N7/165 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/4755 ,  H04N21/478 ,  H04N21/4826 ,  H04N21/812

Abstract: A television system which enables advertisements to be targeted at viewers who have a particular interest in the products or services being promoted by the advertisement comprises reviews from a plurality of reviewers (101-1 to 101-n) commissioned by the advertiser (100) and alternatively or additionally by independent reviewers (103-1 to 103-n). These reviews are encoded into a data channel associated with the advertisement. A product rating decoder (106) is provided in a receiver (105) which decodes the data in the data channel and selects advertisements for display based on the data and a user profile generated either explicitly by the user entering preferences via a user interface (109) or implicitly by monitoring the type of programme selected for viewing by the user.

Abstract translation: 一种电视系统，其使广告能够针对由广告宣传的产品或服务特别感兴趣的观众包括来自广告主（100）委托的多个审阅者（101-1至101-n）的评论和 可选地或另外由独立审查者（103-1至103-n）。 这些评论被编码成与广告相关联的数据信道。 产品评级解码器（106）被提供在接收器（105）中，其对数据信道中的数据进行解码，并且基于数据选择广告以供显示，以及由用户明确地通过用户界面（109 ）或通过监视由用户选择进行查看的程序的类型来隐含地。