Abstract:
A system may receive a content request associated with a user device. The content request may include information that identifies a subscriber associated with the user device and information that identifies a content provider associated with the content request. The system may determine a unique identification header (UIDH), associated with the subscriber, based on the content request. The system may determine randomized information associated with encrypting the UIDH. The system may encrypt the UIDH to create a transactional identifier. The UIDH may be encrypted based on the randomized information and a shared key. The system may insert the transactional identifier and the randomized information in the content request to create a modified content request. The system may provide the modified content request including the transactional identifier and the randomized information.
Abstract:
A device may receive an identifier for a subscriber of a first network. The subscriber may be associated with the device. The device may store the identifier and receive a request for content. The device may generate a modified request by adding the identifier to the request. The device may send the modified request using a network communication. The network communication may communicate via a second network without using the first network, and the first network may be different than the second network. The device may receive the content and targeted content based on the modified request. The targeted content may be targeted to the subscriber based on the identifier.
Abstract:
A device may receive an identifier for a subscriber of a first network. The subscriber may be associated with the device. The device may store the identifier and receive a request for content. The device may generate a modified request by adding the identifier to the request. The device may send the modified request using a network communication. The network communication may communicate via a second network without using the first network, and the first network may be different than the second network. The device may receive the content and targeted content based on the modified request. The targeted content may be targeted to the subscriber based on the identifier.