摘要:
A method and system for associating an advertisement with a web page are disclosed. Web pages associated with potential queries may be identified using a search engine. A mapping operation may be performed to obtain a map of the web pages as a function of the potential queries. A reverse mapping operation may be performed to obtain a grouping of potential queries as a function of one of the web pages. An active query may be selected from the grouping of potential queries to provide to an advertising service to associate an advertisement with the web page.
摘要:
The present invention provides a computer-implemented method to provide an option to a purchaser to refund a purchase. A content distributor system (“CDS”) receives content from a content provider. The CDS presents an option to purchase online content to a user operating a user network device. The CDS presents a refund option to the user before the user makes the purchase and while evaluating the content. The CDS receives an indication that the user initiated a purchase of the product and provides the content to the user. The CDS determines a length of time for which the refund option is valid before the refund option is terminated. If the user requests a refund, the CDS refunds the user purchase and the CDS transmits instructions to render the content unusable. If the time expires and the refund option has not been initiated, the CDS conducts the transaction.
摘要:
A first portion of content relating to a first markup document may be displayed to a user of the client system. Information relating to the first portion of content is stored at a server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.
摘要:
An ad server and syndication system provides a browsable hierarchy of categories, such as topical ad categories and/or product categories, with which specific ads may be explicitly associated. A first user interface provides functionality for advertisers to browse the hierarchy, and to post ads in association with specific ad categories. A second user interface provides functionality for web site operators wishing to host ads on their web sites to select or exclude specific categories of ads to host. In one embodiment, a web site operator that sells a particular category of products can locate that product category within the hierarchy, and then select from a corresponding list of product-related-services that may be advertised on web pages associated with such products.
摘要:
A technique is described for facilitating a display of markup document content retrieved from a host server on a computer network including a client system and a server system. A first portion of content relating to a first markup document may be displayed to a user of the client system, wherein the first markup document has a URL associated therewith. Information relating to the first portion of content is stored at the server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.
摘要:
An ad placement system provides functionality for users to rate advertisers associated with particular ads they view, and/or to rate particular ads. The ratings supplied by individual users in association with a given advertiser are used by the system to generate an average or other aggregate rating for the advertiser. This aggregate rating is exposed to users in association with the advertiser's ad or ads, allowing users to efficiently take the advertiser's reputation into consideration in deciding whether to click through or otherwise select such ads to access the advertiser's web page or site. For example, in one embodiment, each ad is displayed with a corresponding visual indication of the aggregate rating of the advertiser.
摘要:
Access to an electronic version of a physical work is provided to a user. The electronic version of the physical work comprises images of the physical work that, when visually displayed, appear the same as the physical work. Access to the electronic version of the physical work is based on user ownership of the physical work. Access to a portion or all of the physical work may be provided in accordance with one or more access rules. A user may own a physical work by virtue of purchasing the physical work or purchasing an item that the physical work normally accompanies. A flag may be set for later reference to indicate user ownership of the physical work.
摘要:
The invention relates to processing similar electronic text communication. In one step, a first electronic and a second electronic submission, that are part of a plurality of electronic submissions, are received. A first portion is extracted from the first electronic submission and a second portion from the second electronic submission. Content of the first electronic submission influences extraction of the first portion and content of the second electronic submission influences extraction of the second portion. Locations for the first and second portions could vary with content. A first code is determined for the first portion and a second code for the second portion, where the first code is indicative of the first portion and the second code is indicative of the second portion. The first code to the second code are compared to associate the first and second electronic submission together.
摘要:
Embodiments of the present invention provide a method and system for generating an online listing, such as a yellow pages listing, that includes information about an object, such as a business, and also includes at least one image of the structure containing the object. For example, the image may be a digital image of the store front of a business taken at a street view. Additionally, a user may select an image from a plurality of images that the user perceives as being an appropriate representative image for the business. Based on votes received a default representative image may be identified that is provided in response to a request for information about the business.
摘要:
The invention relates to processing similar electronic text communication. In one step, a first electronic and a second electronic submission, that are part of a plurality of electronic submissions, are received. A first portion is extracted from the first electronic submission and a second portion from the second electronic submission. Content of the first electronic submission influences extraction of the first portion and content of the second electronic submission influences extraction of the second portion. Locations for the first and second portions could vary with content. A first code is determined for the first portion and a second code for the second portion, where the first code is indicative of the first portion and the second code is indicative of the second portion. The first code to the second code are compared to associate the first and second electronic submission together.