Method and system for associating an advertisement with a web page
    1.
    发明授权
    Method and system for associating an advertisement with a web page 有权
    将广告与网页相关联的方法和系统

    公开(公告)号:US08676781B1

    公开(公告)日:2014-03-18

    申请号:US11255096

    申请日:2005-10-19

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0241

    摘要: A method and system for associating an advertisement with a web page are disclosed. Web pages associated with potential queries may be identified using a search engine. A mapping operation may be performed to obtain a map of the web pages as a function of the potential queries. A reverse mapping operation may be performed to obtain a grouping of potential queries as a function of one of the web pages. An active query may be selected from the grouping of potential queries to provide to an advertising service to associate an advertisement with the web page.

    摘要翻译: 公开了一种用于将广告与网页相关联的方法和系统。 可以使用搜索引擎来识别与潜在查询相关联的网页。 可以执行映射操作以获得作为潜在查询的函数的网页的映射。 可以执行反向映射操作以获得作为网页之一的函数的潜在查询的分组。 可以从潜在查询的分组中选择活动查询以提供给广告服务以将广告与网页相关联。

    ONE-CLICK REFUNDS FOR ONLINE CONTENT PURCHASES
    2.
    发明申请
    ONE-CLICK REFUNDS FOR ONLINE CONTENT PURCHASES 审中-公开
    一键式退款,用于在线内容购买

    公开(公告)号:US20160140638A1

    公开(公告)日:2016-05-19

    申请号:US13463755

    申请日:2012-05-03

    IPC分类号: G06Q30/06

    CPC分类号: G06Q30/0623

    摘要: The present invention provides a computer-implemented method to provide an option to a purchaser to refund a purchase. A content distributor system (“CDS”) receives content from a content provider. The CDS presents an option to purchase online content to a user operating a user network device. The CDS presents a refund option to the user before the user makes the purchase and while evaluating the content. The CDS receives an indication that the user initiated a purchase of the product and provides the content to the user. The CDS determines a length of time for which the refund option is valid before the refund option is terminated. If the user requests a refund, the CDS refunds the user purchase and the CDS transmits instructions to render the content unusable. If the time expires and the refund option has not been initiated, the CDS conducts the transaction.

    摘要翻译: 本发明提供了一种计算机实现的方法,用于向购买者提供退款购买的选项。 内容分配器系统(“CDS”)从内容提供商接收内容。 CDS提供购买在线内容到操作用户网络设备的用户的选项。 CDS在用户进行购买之前并在评估内容时向用户提供退款选项。 CDS收到用户发起购买产品并向用户提供内容的指示。 CDS在退款选项终止之前确定退款选项有效的时间长度。 如果用户要求退款,则CDS退还用户购买的费用,并且CDS发送指令以使内容不可用。 如果时间到期,还没有启动退款选项,则CDS进行交易。

    Technique for modifying presentation of information displayed to end users of a computer system
    3.
    发明授权
    Technique for modifying presentation of information displayed to end users of a computer system 有权
    用于修改向计算机系统的最终用户显示的信息的呈现的技术

    公开(公告)号:US08645813B2

    公开(公告)日:2014-02-04

    申请号:US13621150

    申请日:2012-09-15

    IPC分类号: G06F17/00

    摘要: A first portion of content relating to a first markup document may be displayed to a user of the client system. Information relating to the first portion of content is stored at a server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.

    摘要翻译: 可以向客户端系统的用户显示与第一标记文档有关的内容的第一部分。 与第一部分内容有关的信息存储在服务器系统中。 接收在客户端系统上显示第一个标记文档的当前版本的操作。 从主机服务器检索第一个标记文档的当前版本的内容。 存储的与内容的第一部分相关的信息可以用于识别与先前未向用户显示的与第一标记文档相关联的内容的第三部分。 然后可以以便于用户识别内容的第三部分的方式来修改与第一标记文档相关联的标记文档内容的显示。

    Ad server and syndication system
    4.
    发明授权
    Ad server and syndication system 有权
    广告服务器和联合系统

    公开(公告)号:US08473349B1

    公开(公告)日:2013-06-25

    申请号:US10851776

    申请日:2004-05-21

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02

    摘要: An ad server and syndication system provides a browsable hierarchy of categories, such as topical ad categories and/or product categories, with which specific ads may be explicitly associated. A first user interface provides functionality for advertisers to browse the hierarchy, and to post ads in association with specific ad categories. A second user interface provides functionality for web site operators wishing to host ads on their web sites to select or exclude specific categories of ads to host. In one embodiment, a web site operator that sells a particular category of products can locate that product category within the hierarchy, and then select from a corresponding list of product-related-services that may be advertised on web pages associated with such products.

    摘要翻译: 广告服务器和联合系统提供可浏览的类别层次结构,例如专门广告类别和/或产品类别,可以与哪些特定广告明确地相关联。 第一个用户界面为广告客户提供浏览层次结构的功能,并发布与特定广告类别相关联的广告。 第二个用户界面为希望在其网站上托管广告的网站运营商提供功能,以选择或排除特定类别的广告来托管。 在一个实施例中,销售特定类别的产品的网站运营商可以将该产品类别定位在层次结构内,然后从可能在与这样的产品相关联的网页上通告的产品相关服务的相应列表中进行选择。

    Technique for modifying presentation of information displayed to end users of a computer system
    5.
    发明授权
    Technique for modifying presentation of information displayed to end users of a computer system 有权
    用于修改向计算机系统的最终用户显示的信息的呈现的技术

    公开(公告)号:US08302011B2

    公开(公告)日:2012-10-30

    申请号:US11127057

    申请日:2005-05-10

    IPC分类号: G06F17/00

    摘要: A technique is described for facilitating a display of markup document content retrieved from a host server on a computer network including a client system and a server system. A first portion of content relating to a first markup document may be displayed to a user of the client system, wherein the first markup document has a URL associated therewith. Information relating to the first portion of content is stored at the server system. An action to display a current version of the first markup document on the client system is received. A current version of content for the first markup document is retrieved from the host server. The stored information relating to the first portion of content may be used to identify a third portion of content associated with the first markup document which has not previously been displayed to the user. The display of markup document content associated with the first markup document may then be modified in a manner which facilitates the user in identifying the third portion of content.

    摘要翻译: 描述了一种技术,用于促进在包括客户端系统和服务器系统的计算机网络上从主机服务器检索的标记文档内容的显示。 与第一标记文档有关的内容的第一部分可以被显示给客户端系统的用户,其中第一标记文档具有与其相关联的URL。 与第一部分内容有关的信息存储在服务器系统中。 接收在客户端系统上显示第一个标记文档的当前版本的操作。 从主机服务器检索第一个标记文档的当前版本的内容。 存储的与内容的第一部分相关的信息可以用于识别与先前未向用户显示的与第一标记文档相关联的内容的第三部分。 然后可以以便于用户识别内容的第三部分的方式来修改与第一标记文档相关联的标记文档内容的显示。

    Internet advertising system that provides ratings-based incentives to advertisers
    6.
    发明授权
    Internet advertising system that provides ratings-based incentives to advertisers 有权
    为广告客户提供基于评级的激励措施的互联网广告系统

    公开(公告)号:US08112310B1

    公开(公告)日:2012-02-07

    申请号:US11294757

    申请日:2005-12-06

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/00 G06Q30/0243

    摘要: An ad placement system provides functionality for users to rate advertisers associated with particular ads they view, and/or to rate particular ads. The ratings supplied by individual users in association with a given advertiser are used by the system to generate an average or other aggregate rating for the advertiser. This aggregate rating is exposed to users in association with the advertiser's ad or ads, allowing users to efficiently take the advertiser's reputation into consideration in deciding whether to click through or otherwise select such ads to access the advertiser's web page or site. For example, in one embodiment, each ad is displayed with a corresponding visual indication of the aggregate rating of the advertiser.

    摘要翻译: 广告展示位置系统为用户评估与他们查看的特定广告相关联的广告客户和/或评估特定广告的功能。 系统使用由特定广告客户相关联的个人用户提供的评分来为广告客户生成平均或其他总评级。 这个总评级与广告客户的广告或广告相关联的用户暴露,允许用户在决定是点击还是选择这样的广告访问广告客户的网页或网站时有效地考虑广告客户的声誉。 例如,在一个实施例中,每个广告被显示与广告主的总评级的对应的视觉指示。

    Method and system for access to electronic version of a physical work based on user ownership of the physical work
    7.
    发明授权
    Method and system for access to electronic version of a physical work based on user ownership of the physical work 有权
    基于身体工作的用户所有权访问电子版本的身体工作的方法和系统

    公开(公告)号:US07542625B2

    公开(公告)日:2009-06-02

    申请号:US11615738

    申请日:2006-12-22

    IPC分类号: G06K9/54

    摘要: Access to an electronic version of a physical work is provided to a user. The electronic version of the physical work comprises images of the physical work that, when visually displayed, appear the same as the physical work. Access to the electronic version of the physical work is based on user ownership of the physical work. Access to a portion or all of the physical work may be provided in accordance with one or more access rules. A user may own a physical work by virtue of purchasing the physical work or purchasing an item that the physical work normally accompanies. A flag may be set for later reference to indicate user ownership of the physical work.

    摘要翻译: 向用户提供对电子版本的物理作品的访问。 物理作品的电子版本包括物理作品的图像,在视觉显示时,其显示与实际作品相同。 访问电子版的实体工作是基于用户对物理工作的所有权。 可以根据一个或多个访问规则来提供对部分或全部身体工作的访问。 用户可以通过购买身体工作或购买身体工作通常伴随的物品来拥有身体工作。 可以设置一个标志以供以后参考,以指示用户对物理工作的所有权。

    Automated bulk communication responder
    8.
    发明授权
    Automated bulk communication responder 有权
    自动批量通信应答器

    公开(公告)号:US07359948B2

    公开(公告)日:2008-04-15

    申请号:US11019839

    申请日:2004-12-21

    IPC分类号: G06F15/16

    CPC分类号: G06Q10/107 H04L51/12

    摘要: The invention relates to processing similar electronic text communication. In one step, a first electronic and a second electronic submission, that are part of a plurality of electronic submissions, are received. A first portion is extracted from the first electronic submission and a second portion from the second electronic submission. Content of the first electronic submission influences extraction of the first portion and content of the second electronic submission influences extraction of the second portion. Locations for the first and second portions could vary with content. A first code is determined for the first portion and a second code for the second portion, where the first code is indicative of the first portion and the second code is indicative of the second portion. The first code to the second code are compared to associate the first and second electronic submission together.

    摘要翻译: 本发明涉及处理类似的电子文本通信。 在一个步骤中,接收作为多个电子提交的一部分的第一电子和第二电子提交。 从第一电子提交中提取第一部分,并从第二电子提交中提取第二部分。 第一电子提交的内容影响第一部分的提取和第二电子提交的内容影响第二部分的提取。 第一部分和第二部分的位置可能因内容而异。 确定第一部分的第一代码和第二部分的第二代码,其中第一代码指示第一部分,第二代码指示第二部分。 将第二个代码的第一个代码与第一个和第二个电子提交相关联。

    Automated bulk communication responder
    10.
    发明申请
    Automated bulk communication responder 有权
    自动批量通信应答器

    公开(公告)号:US20050172213A1

    公开(公告)日:2005-08-04

    申请号:US11019839

    申请日:2004-12-21

    CPC分类号: G06Q10/107 H04L51/12

    摘要: The invention relates to processing similar electronic text communication. In one step, a first electronic and a second electronic submission, that are part of a plurality of electronic submissions, are received. A first portion is extracted from the first electronic submission and a second portion from the second electronic submission. Content of the first electronic submission influences extraction of the first portion and content of the second electronic submission influences extraction of the second portion. Locations for the first and second portions could vary with content. A first code is determined for the first portion and a second code for the second portion, where the first code is indicative of the first portion and the second code is indicative of the second portion. The first code to the second code are compared to associate the first and second electronic submission together.

    摘要翻译: 本发明涉及处理类似的电子文本通信。 在一个步骤中,接收作为多个电子提交的一部分的第一电子和第二电子提交。 从第一电子提交中提取第一部分,并从第二电子提交中提取第二部分。 第一电子提交的内容影响第一部分的提取和第二电子提交的内容影响第二部分的提取。 第一部分和第二部分的位置可能因内容而异。 确定第一部分的第一代码和第二部分的第二代码,其中第一代码指示第一部分,第二代码指示第二部分。 将第二个代码的第一个代码与第一个和第二个电子提交相关联。