公开(公告)号：US20070260520A1

公开(公告)日：2007-11-08

申请号：US11624618

申请日：2007-01-18

申请人： Vikas Jha ,  Vassilis Papavassiliou ,  Rajeev Bector ,  Vishal Goenka ,  Sailendra Padala

发明人： Vikas Jha ,  Vassilis Papavassiliou ,  Rajeev Bector ,  Vishal Goenka ,  Sailendra Padala

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0245 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0274

摘要： Embodiments of a system method and computer program product for selecting an advertisement and presenting it to a user are described. Products and services offered by various merchants are read using a merchant specific catalog and stored in a common format. Categories for such products and services are normalized and virtual categories are created using various product attributes. Visual creatives, termed as ad-templates are created to control the visual and interactive aspects of the ad, including ad-size, color, as well as product attributes that are displayed in the ad. Ad-templates may be constrained to specific products or product categories. A learning algorithm uses an adaptive sampling process to sample various products, product categories and ad-templates independently for different learning units such as individual users, groups of users determined by some demographics, individual web pages and groups of web pages grouped using various similarity criteria. The performance of the ad is measured using various learning statistics, such as the click-through-rate, conversion rate, etc. The learning algorithm uses the learning statistics to optimize the return for the advertiser by favoring the products or categories that perform better on one or more specified criteria.

摘要翻译： 描述用于选择广告并将其呈现给用户的系统方法和计算机程序产品的实施例。 各商家提供的产品和服务均使用商家特定目录进行阅读，并以通用格式存储。 对这些产品和服务的类别进行规范化，并使用各种产品属性创建虚拟类别。 创建视觉广告素材，被称为广告模板，用于控制广告的视觉和互动方面，包括广告尺寸，颜色以及广告中显示的产品属性。 广告模板可能会被限制到特定的产品或产品类别。 学习算法使用自适应抽样过程独立地为不同的学习单元（例如个人用户，由一些人口统计确定的用户组，个别网页和使用各种相似性标准分组的网页组）独立地采样各种产品，产品类别和广告模板 。 使用各种学习统计信息（例如点击率，转换率等）衡量广告的效果。学习算法使用学习统计信息来优化广告客户的回报，倾向于通过更好地执行更好的产品或类别 一个或多个指定的标准。

公开(公告)号：US20080037222A1

公开(公告)日：2008-02-14

申请号：US11676118

申请日：2007-02-16

申请人： Vikas Jha ,  Vassilis Papavassiliou ,  Rajeev Bector ,  Vishal Goenka ,  Sailendra Padala

发明人： Vikas Jha ,  Vassilis Papavassiliou ,  Rajeev Bector ,  Vishal Goenka ,  Sailendra Padala

IPC分类号： H05K7/20

CPC分类号： H05K7/20445

摘要： In accordance with one embodiment, the assembly includes a chassis with a board mounted to it that has one or more electronic components. Spaced apart from the board is a bridge heat sink. A heat transfer block is positioned adjacent the electronic component of the board with the heat transfer block in thermal communication with the electronic component to afford transferring of heat (e.g., conductive transfer of heat) from the electronic component to the heat transfer block. An opposite end of the heat transfer block is adjacent the bridge heat sink. The bridge heat sink has at least a portion located externally from the chassis so that the bridge heat sink (which is in thermal communication with the heat transfer block) affords the transferring of heat from the heat transfer block to an environment external to the chassis.

摘要翻译： 根据一个实施例，组件包括具有安装到其上的具有一个或多个电子部件的板的底盘。 距离董事会是一个桥梁散热器。 传热块位于板的电子部件附近，其中传热块与电子部件热连通以提供从电子部件传递到传热块的热量（例如导电的热传递）。 传热块的另一端与桥式散热器相邻。 桥式散热器具有至少一部分位于外壳的部分，使得桥式散热器（其与传热块热连通）提供热量从传热块传递到底盘外部的环境。

公开(公告)号：US20120059707A1

公开(公告)日：2012-03-08

申请号：US13223239

申请日：2011-08-31

申请人： Vishal Goenka ,  Anurag Agarwal ,  Arun Dev Qamra ,  Vassilis Papavassiliou ,  Daishi Harada ,  Rajas Moonka ,  David Monsees

发明人： Vishal Goenka ,  Anurag Agarwal ,  Arun Dev Qamra ,  Vassilis Papavassiliou ,  Daishi Harada ,  Rajas Moonka ,  David Monsees

IPC分类号： G06Q30/02 ,  G06F17/30

CPC分类号： G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0271 ,  G06Q30/0275

摘要： Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser.

摘要翻译： 在其他公开的主题中，计算机实现的方法包括接收与第一数据提供者相关联的第一数据集。 第一数据集包括与第一组用户相关联的第一组数据属性。 该方法包括接收与第二不同数据提供者相关联的第二数据集。 第二数据集包括与第二组用户相关联的第二组数据属性。 该方法至少部分地基于与第一组用户和第二组用户相关联的至少一个公共数据属性来生成用户集群信息。 该方法包括将用户集群信息提供给数据购买者。