Abstract:
A method and system for customized communication routing based on contact relationships including attempting to reach a first contact of a plurality of contacts in a contact list and determining that the attempt to reach the first contact failed. The method and system then invokes an alternative action to reach the first contact by an agency of at least one of the plurality of contacts. The alternative action is based on a relationship between the first contact and the plurality of contacts and includes contacting one or more second contacts through a voice call and/or contacting the first contact concurrent with one or more second contacts through a text message. The relationship between the first contact and the plurality of contacts may be determined based on information provided from one or more communication devices and/or based on information obtained from a social network.