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公开(公告)号:US20070112630A1
公开(公告)日:2007-05-17
申请号:US11594707
申请日:2006-11-07
申请人: Wai Lau , Steven Lee , Pete Martin
发明人: Wai Lau , Steven Lee , Pete Martin
IPC分类号: G06Q30/00
CPC分类号: G06K9/72 , G06Q30/02 , G06Q30/0207 , G06Q30/0247 , G06Q30/0252 , G06Q30/0255 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0275 , G10L15/06
摘要: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
摘要翻译: 在一个实施例中,广告与富媒体内容的一部分(例如数字视频,Flash TM动画等)匹配主题。例如,在播放富媒体内容期间,可以通过音频 内容主题与广告相匹配或相关的识别技术。 然后确定与广告相关联的呈现偏好。 可以使用呈现偏好来确定如何呈现广告(即,与内容相关联地显示)。 然后将广告提供给设备。 广告被提供,使得它可以相对于媒体的一部分被显示在设备上的时间呈现。
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公开(公告)号:US09563826B2
公开(公告)日:2017-02-07
申请号:US13408459
申请日:2012-02-29
申请人: Wai Kit Lau , Steven Lee , Pete Martin
发明人: Wai Kit Lau , Steven Lee , Pete Martin
CPC分类号: G06K9/72 , G06Q30/02 , G06Q30/0207 , G06Q30/0247 , G06Q30/0252 , G06Q30/0255 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0275 , G10L15/06
摘要: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
摘要翻译: 在一个实施例中,广告与富媒体内容(例如数字视频,Flash TM动画等)的一部分中的主题匹配。例如,在播放富媒体内容期间,可以通过音频识别技术 内容的主题与广告相匹配或相关。 然后确定与广告相关联的呈现偏好。 可以使用呈现偏好来确定如何呈现广告(即,与内容相关联地显示)。 然后将广告提供给设备。 广告被提供,使得它可以相对于媒体的一部分被显示在设备上的时间呈现。
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公开(公告)号:US20120278169A1
公开(公告)日:2012-11-01
申请号:US13408459
申请日:2012-02-29
申请人: Wai Kit Lau , Steven Lee , Pete Martin
发明人: Wai Kit Lau , Steven Lee , Pete Martin
IPC分类号: G06Q30/02
CPC分类号: G06K9/72 , G06Q30/02 , G06Q30/0207 , G06Q30/0247 , G06Q30/0252 , G06Q30/0255 , G06Q30/0261 , G06Q30/0264 , G06Q30/0269 , G06Q30/0275 , G10L15/06
摘要: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
摘要翻译: 在一个实施例中,广告与富媒体内容(例如数字视频,Flash TM动画等)的一部分中的主题匹配。例如,在播放富媒体内容期间,可以通过音频识别技术 内容的主题与广告相匹配或相关。 然后确定与广告相关联的呈现偏好。 可以使用呈现偏好来确定如何呈现广告(即,与内容相关联地显示)。 然后将广告提供给设备。 广告被提供,使得它可以相对于媒体的一部分被显示在设备上的时间呈现。
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