Method and system of inspecting advertisement through keyword comparison
    1.
    发明授权
    Method and system of inspecting advertisement through keyword comparison 有权
    通过关键词比较检查广告的方法和系统

    公开(公告)号:US08793158B2

    公开(公告)日:2014-07-29

    申请号:US12113182

    申请日:2008-04-30

    IPC分类号: G06Q40/00 G06Q30/02

    摘要: A method and system of inspecting advertising contents of a keyword advertisement is provided. The method includes: crawling a Universal Resource Locator (URL) registered by an advertiser and extracting a URL keyword related to an advertisement site of the advertiser; extracting a target keyword from a plurality of advertisement information being registered in relation to the URL; and determining further inspection-required advertisement information through keyword comparison between the extracted URL keyword and the target keyword, the further inspection-required advertisement information having low relevance to the advertisement site.

    摘要翻译: 提供了一种检查关键字广告的广告内容的方法和系统。 该方法包括:爬行由广告商注册的通用资源定位符(URL),并提取与广告主的广告网站相关的URL关键字; 从相对于URL登记的多个广告信息提取目标关键字; 以及通过所提取的URL关键字和目标关键字之间的关键字比较来确定进一步的检查需要的广告信息,与广告位置相关性低的另外的检查要求的广告信息。

    METHOD AND SYSTEM OF INSPECTING ADVERTISEMENT THROUGH KEYWORD COMPARISON
    2.
    发明申请
    METHOD AND SYSTEM OF INSPECTING ADVERTISEMENT THROUGH KEYWORD COMPARISON 有权
    通过关键词比较检查广告的方法和系统

    公开(公告)号:US20080275783A1

    公开(公告)日:2008-11-06

    申请号:US12113182

    申请日:2008-04-30

    IPC分类号: G06Q30/00 G06F7/06

    摘要: A method and system of inspecting advertising contents of a keyword advertisement is provided. The method includes: crawling a Universal Resource Locator (URL) registered by an advertiser and extracting a URL keyword related to an advertisement site of the advertiser; extracting a target keyword from a plurality of advertisement information being registered in relation to the URL; and determining further inspection-required advertisement information through keyword comparison between the extracted URL keyword and the target keyword, the further inspection-required advertisement information having low relevance to the advertisement site.

    摘要翻译: 提供了一种检查关键字广告的广告内容的方法和系统。 该方法包括:爬行由广告商注册的通用资源定位符(URL),并提取与广告主的广告网站相关的URL关键字; 从相对于URL登记的多个广告信息提取目标关键字; 以及通过所提取的URL关键字和目标关键字之间的关键字比较来确定进一步的检查需要的广告信息,与广告位置相关性低的另外的检查要求的广告信息。

    Method and system for recommending advertisement keyword according to keyword recommendation standard
    3.
    发明授权
    Method and system for recommending advertisement keyword according to keyword recommendation standard 有权
    根据关键字推荐标准推荐广告关键词的方法和系统

    公开(公告)号:US08364523B2

    公开(公告)日:2013-01-29

    申请号:US12107749

    申请日:2008-04-22

    IPC分类号: G06Q40/00

    CPC分类号: G06Q30/02 G06Q30/0241

    摘要: A method of recommending an advertisement keyword comprises receiving at least one keyword for an online advertisement from an advertiser; allowing the advertiser to select at least one standard for keyword suggestions associated with the advertisement; selecting at least one keyword suggestions based, at least in part, upon the at least one standard for keyword suggestions; and providing at least some of the selected at least one keyword suggestions.

    摘要翻译: 推荐广告关键词的方法包括从广告主接收至少一个关于在线广告的关键词; 允许广告客户选择与该广告相关联的关键字建议中的至少一个标准; 至少部分地基于关键字建议的至少一个标准来选择至少一个关键字建议; 以及提供所选择的至少一个关键字建议中的至少一些。

    METHOD AND SYSTEM FOR RECOMMENDING ADVERTISEMENT KEYWORD ACCORDING TO KEYWORD RECOMMENDATION STANDARD
    4.
    发明申请
    METHOD AND SYSTEM FOR RECOMMENDING ADVERTISEMENT KEYWORD ACCORDING TO KEYWORD RECOMMENDATION STANDARD 有权
    根据关键字推荐标准推荐广告关键字的方法和系统

    公开(公告)号:US20080270167A1

    公开(公告)日:2008-10-30

    申请号:US12107749

    申请日:2008-04-22

    IPC分类号: G06Q99/00

    CPC分类号: G06Q30/02 G06Q30/0241

    摘要: A method of recommending an advertisement keyword comprises receiving at least one keyword for an online advertisement from an advertiser; allowing the advertiser to select at least one standard for keyword suggestions associated with the advertisement; selecting at least one keyword suggestions based, at least in part, upon the at least one standard for keyword suggestions; and providing at least some of the selected at least one keyword suggestions.

    摘要翻译: 推荐广告关键词的方法包括从广告主接收至少一个关于在线广告的关键词; 允许广告客户选择与该广告相关联的关键字建议中的至少一个标准; 至少部分地基于关键字建议的至少一个标准来选择至少一个关键字建议; 以及提供所选择的至少一个关键字建议中的至少一些。

    METHOD FOR PROCESSING INVALID CLICK AND SYSTEM FOR EXECUTING THE METHOD
    5.
    发明申请
    METHOD FOR PROCESSING INVALID CLICK AND SYSTEM FOR EXECUTING THE METHOD 有权
    处理无效点击的方法和执行方法的系统

    公开(公告)号:US20100131353A1

    公开(公告)日:2010-05-27

    申请号:US12597395

    申请日:2008-03-14

    IPC分类号: G06Q30/00 G06Q10/00

    摘要: A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address.

    摘要翻译: 提供了处理无效点击的方法和系统。 该方法包括以下步骤:验证相对于广告产生无效点击的用户终端的无效点击因特网协议(IP)地址; 将无效点击IP地址与广告相关联,并且当无效点击IP地址被验证时,在无效点击列表中注册和维护无效点击IP地址; 以及使用无效点击IP地址,向无线点击IP地址的用户终端提供关于广告曝光请求的广告以外的结果页面。 当在预定时间内相对于使用相同IP地址的相同广告的点击次数大于或等于预定次数时,验证步骤将验证与无效点击IP地址相同的IP地址。

    Method for processing invalid click and system for executing the method
    6.
    发明授权
    Method for processing invalid click and system for executing the method 有权
    处理无效点击的方法和执行该方法的系统

    公开(公告)号:US08996404B2

    公开(公告)日:2015-03-31

    申请号:US12597395

    申请日:2008-03-14

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address.

    摘要翻译: 提供了处理无效点击的方法和系统。 该方法包括以下步骤:验证相对于广告产生无效点击的用户终端的无效点击因特网协议(IP)地址; 将无效点击IP地址与广告相关联,并且当无效点击IP地址被验证时,在无效点击列表中注册和维护无效点击IP地址; 以及使用无效点击IP地址,向无线点击IP地址的用户终端提供关于广告曝光请求的广告以外的结果页面。 当在预定时间内相对于使用相同IP地址的相同广告的点击次数大于或等于预定次数时,验证步骤将验证与无效点击IP地址相同的IP地址。

    METHOD AND APPARATUS FOR MONITORING INVALID CLICKS
    8.
    发明申请
    METHOD AND APPARATUS FOR MONITORING INVALID CLICKS 审中-公开
    用于监控无效点击的方法和装置

    公开(公告)号:US20080172271A1

    公开(公告)日:2008-07-17

    申请号:US12014196

    申请日:2008-01-15

    IPC分类号: G06F17/00

    CPC分类号: G06Q30/02 G06Q30/0201

    摘要: A charging method of an Internet advertisement is provided. A method of monitoring an invalid click on a search advertisement, the method including: tracking user's activities after clicking a web site which is displayed as online advertisement, based, at least in part, upon predetermined rules; collecting the tracking information of the user's activities; analyzing at least one activity pattern of the user's activities based, at least in part, upon the collected tracking information; and determining if the user's click is an invalid click based, at least in part, upon the analyzed activity pattern and a predetermined reference value.

    摘要翻译: 提供了一种互联网广告的收费方法。 一种监视搜索广告的无效点击的方法,所述方法包括:至少部分地基于预定规则,在点击显示为在线广告的网站之后跟踪用户的活动; 收集用户活动的跟踪信息; 至少部分地基于收集的跟踪信息来分析用户活动的至少一个活动模式; 以及至少部分地基于分析的活动模式和预定的参考值来确定用户的点击是否是无效点击。