公开(公告)号：US11544747B2

公开(公告)日：2023-01-03

申请号：US14745844

申请日：2015-06-22

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow ,  Charles Brian O'Kelley

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, an ad request for an ad space being for presentation in a user interface of an application on the client device, sending, to bidder systems, a bid request on the ad space, receiving bids from the bidder systems, selecting, from the received bids, a cost-per-view bid corresponding to a first creative and a cost-per-impression bid corresponding to a second creative, and sending a message to the client device wherein the message comprises respective identifiers of the first and second creatives, and wherein the client device is configured to obtain the first creative and present the first creative in the ad space if the ad space is in view one the client device within a specified time period.

公开(公告)号：US20230096236A1

公开(公告)日：2023-03-30

申请号：US18075052

申请日：2022-12-05

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow

IPC: G06Q30/02

Abstract: A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

公开(公告)号：US11521229B2

公开(公告)日：2022-12-06

申请号：US14592377

申请日：2015-01-08

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow

IPC: G06Q30/02

Abstract: A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

公开(公告)号：US10528986B2

公开(公告)日：2020-01-07

申请号：US14597715

申请日：2015-01-15

Applicant: XANDR INC.

Inventor： Samuel Sierra Seljan ,  Arel Ives Lidow

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user interface of an application executing on the client device, identifying one or more advertising elements, each advertising element representing a respective buyer and comprising a respective bid price, one or more respective campaigns, and one or more respective creative elements, for a particular advertising element having a bid price based on, at least in part, past revenue generated from the buyer, determining an impression frequency from one or more of the creative elements of the particular advertising element, and adjusting the particular advertising element's bid price based on the impression frequency, after adjusting the particular advertising element's bid price, ranking the advertising elements based on, at least in part, the respective bid prices, and for a top-ranked advertising element, identifying a first creative element of the top-ranked advertising element, and sending the first creative element to the client device.

公开(公告)号：US20210365997A1

公开(公告)日：2021-11-25

申请号：US17396814

申请日：2021-08-09

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow ,  Scott Daniel Menzer ,  Michael William Stevenson McNeeley

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, a first notification of an ad space from a seller, identifying ad conditions corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, sending a second notification requesting a bid on the ad space to bidders, each bidder representing a respective buyer, receiving bids from the bidders, each bid corresponding to a respective bid price, buyer, and a creative, determining that a first bid of the bids corresponds to a first creative having a media type different from the allowed creative media type, and identifying a preexisting arrangement between the buyer corresponding to the first bid and the seller and, based thereon, allowing the first creative to be served to the ad space.