公开(公告)号：US20230071300A1

公开(公告)日：2023-03-09

申请号：US17987740

申请日：2022-11-15

Applicant: Xandr Inc.

Inventor： Matthew Haies ,  Michiel Nolet ,  Adam Turkel

IPC: G06Q30/02

Abstract: Computer-implemented systems and methods for privacy-safe user tracking. A plurality of tracking pools is provided, with each tracking pool having a plurality of users assigned to the pool. Each tracking pool further includes combined tracking data associated with the users in the pool. Tracking data associated with a user is received, and the user is assigned to at least one of the tracking pools. The received tracking data is added to the combined tracking data of the assigned tracking pool, such that no portion of the combined tracking data can be used to identify an individual user in the assigned tracking pool.

公开(公告)号：US10891634B2

公开(公告)日：2021-01-12

申请号：US16198322

申请日：2018-11-21

Applicant: Xandr Inc.

Inventor： Andrew S. Dilling ,  David M. Himrod ,  Michiel Nolet

IPC: G06Q30/00 ,  G06Q30/02

Abstract: A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.

公开(公告)号：US11188951B2

公开(公告)日：2021-11-30

申请号：US16299985

申请日：2019-03-12

Applicant: XANDR INC.

Inventor： Michiel Nolet ,  Charles Brian O'Kelley ,  Andrew S. Dilling ,  Frederick Bou-Hsuen Lu

IPC: G06Q30/00 ,  G06Q30/02

Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response.

公开(公告)号：US10896443B2

公开(公告)日：2021-01-19

申请号：US14794363

申请日：2015-07-08

Applicant: XANDR INC.

Inventor： Michiel Nolet ,  Charles B. O'Kelley ,  Andrew S. Dilling ,  Frederick B. Lu

IPC: G06Q30/02

Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.