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公开(公告)号：US20220309533A1
公开(公告)日：2022-09-29
申请号：US17839641
申请日：2022-06-14
Applicant: AT&T Intellectual Property I, L.P. , Xandr Inc.
Inventor： Lee Begeja , Eric Zavesky , Samuel Seljan , Ashutosh Sanzgiri , David Crawford Gibbon
IPC: G06Q30/02
Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.
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公开(公告)号：US11430012B2
公开(公告)日：2022-08-30
申请号：US16776795
申请日：2020-01-30
Applicant: AT&T Intellectual Property I, L.P. , Xandr Inc.
Inventor： Samuel Seljan , Ashutosh Sanzgiri , David Crawford Gibbon , Lee Begeja , Eric Zavesky
IPC: G06Q30/02 , G06F16/955 , G06Q30/06 , G06F16/953 , G06F16/954 , G06Q30/08
Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.
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公开(公告)号：US11188401B2
公开(公告)日：2021-11-30
申请号：US17077472
申请日：2020-10-22
Applicant: Xandr Inc.
Inventor： Charles Brian O'Kelley , Catherine Mary Williams , Taylor Edward Burmeister , Yaron Lissack , Justin Pines , Samuel Seljan , Jaidev Sridhar
Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.
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公开(公告)号：US20220351253A1
公开(公告)日：2022-11-03
申请号：US17866602
申请日：2022-07-18
Applicant: AT&T Intellectual Property I, L.P. , Xandr Inc.
Inventor： Samuel Seljan , Ashutosh Sanzgiri , David Crawford Gibbon , Lee Begeja , Eric Zavesky
IPC: G06Q30/02 , G06F16/955 , G06Q30/06 , G06F16/953 , G06F16/954 , G06Q30/08
Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.
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Patent Agency Ranking
公开(公告)号：US20210241319A1
公开(公告)日：2021-08-05
申请号：US16776795
申请日：2020-01-30
Applicant: AT&T Intellectual Property I, L.P. , Xandr Inc.
Inventor： Samuel Seljan , Ashutosh Sanzgiri , David Crawford Gibbon , Lee Begeja , Eric Zavesky
IPC: G06Q30/02 , G06Q30/08 , G06Q30/06 , G06F16/953 , G06F16/954 , G06F16/955
Abstract: Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.
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公开(公告)号：US20210042175A1
公开(公告)日：2021-02-11
申请号：US17077472
申请日：2020-10-22
Applicant: Xandr Inc.
Inventor： Charles Brian O'Kelley , Catherine Mary Williams , Taylor Edward Burmeister , Yaron Lissack , Justin Pines , Samuel Seljan , Jaidev Sridhar
Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.
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公开(公告)号：US20220035687A1
公开(公告)日：2022-02-03
申请号：US17502621
申请日：2021-10-15
Applicant: Xandr Inc.
Inventor： Charles Brian O'Kelley , Catherine Mary Williams , Taylor Edward Burmeister , Yaron Lissack , Justin Pines , Samuel Seljan , Jaidev Sridhar
Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.
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公开(公告)号：US20210334846A1
公开(公告)日：2021-10-28
申请号：US16854972
申请日：2020-04-22
Applicant: AT&T Intellectual Property I, L.P. , Xandr Inc.
Inventor： Lee Begeja , Eric Zavesky , Samuel Seljan , Ashutosh Sanzgiri , David Crawford Gibbon
IPC: G06Q30/02
Abstract: Aspects of the subject disclosure may include, for example, monitoring a performance of a creative presented by a first plurality of client devices in conjunction with a distribution of a first content item via a first outlet, determining that the performance exceeds a threshold, responsive to the determining that the performance exceeds the threshold, identifying a second outlet to distribute the first content item, and providing the first content item to the second outlet responsive to the identifying of the second outlet. Other embodiments are disclosed.
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公开(公告)号：US10824487B2
公开(公告)日：2020-11-03
申请号：US16037621
申请日：2018-07-17
Applicant: XANDR INC.
Inventor： Charles Brian O'Kelley , Catherine Mary Williams , Taylor Edward Burmeister , Yaron Lissack , Justin Pines , Samuel Seljan , Jaidev Sridhar
Abstract: A data processing system includes a transaction bus, a console application in communication with the transaction bus, and a view predictor subsystem in communication with the transaction bus. The transaction bus receives, from a user application executing on a client device, a call for visual information to be provided to the user application. The view predictor subsystem determines a likelihood that the visual information will be viewable within a viewport of the user application, and a plurality of respective values for a plurality of sources of the visual information are computed based on the likelihood and a respective priority for each source. The console application provides to the transaction bus the set of potential sources of the visual information, and the transaction bus selects, based on the computed values, one of the potential sources of the visual information to be the result, which is provided to the user application.
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