公开(公告)号：US20130083364A1

公开(公告)日：2013-04-04

申请号：US13685818

申请日：2012-11-27

Applicant: Xerox Corporation

Inventor： Dale Ellen Gaucas ,  Michael David Shepherd

IPC: G06K15/02

CPC classification number: G06K15/02 ,  G06F3/1204 ,  G06F3/1243 ,  G06F3/1287 ,  G06F16/9535 ,  G06F16/958 ,  G06Q10/10

Abstract: A method and system automatically obtain user page data from at least one social networking site, using at least one computerized device and automatically monitor the social networking site using the computerized device to detect an event. Upon the detection of an event, the method and system automatically identify a variable information document from a repository based on the topical content of the event using the computerized device. The method and system automatically select data from the user page data that matches the topical content of the event using the computerized device; automatically generate a variable data print instance by combining the images and text from the user page with the variable information document using the computerized device; and automatically output the variable data print instance to a user of the social networking site using the computerized device.

Abstract translation: 方法和系统使用至少一个计算机化设备自动从至少一个社交网站获取用户页面数据，并使用计算机化设备来自动监视社交网站以检测事件。 在检测到事件时，方法和系统基于使用计算机化设备的事件的主题内容，从存储库自动识别可变信息文档。 该方法和系统使用计算机化设备自动从与用户页面数据匹配的主题内容中选择数据; 通过使用计算机化设备将来自用户页面的图像和文本与可变信息文档组合，自动生成可变数据打印实例; 并使用计算机化设备将可变数据打印实例自动输出到社交网站的用户。

公开(公告)号：US10726951B2

公开(公告)日：2020-07-28

申请号：US15154617

申请日：2016-05-13

Applicant: Xerox Corporation

Inventor： Xuejin Wen ,  Lina Fu ,  Jing Zhou ,  Faming Li ,  Jinhui Yao ,  Michael David Shepherd ,  Dennis F. Quebe, Jr.

IPC: G16H40/20 ,  G06F16/29

Abstract: A method and a non-transitory computer readable medium for generating polygons within a geographic region that satisfy a query are disclosed. For example, the method extracts a plurality of nodes, a plurality of service providers and information associated with the plurality of nodes and the plurality of service providers of the geographic region from a geographic data source, creates a node table based on the information that was extracted, receives the query for one or more nodes having a predefined number of service providers within a travel budget, determines the one or more nodes from the node table that satisfy the query, and generates one or more generate polygons around the one or more nodes that satisfy the query within the geographic region.

公开(公告)号：US20170329907A1

公开(公告)日：2017-11-16

申请号：US15154617

申请日：2016-05-13

Applicant: Xerox Corporation

Inventor： Xuejin Wen ,  Lina Fu ,  Jing Zhou ,  Faming Li ,  Jinhui Yao ,  Michael David Shepherd ,  Dennis F. Quebe, JR.

IPC: G06F19/00 ,  G06F17/30

Abstract: A method and a non-transitory computer readable medium for generating polygons within a geographic region that satisfy a query are disclosed. For example, the method extracts a plurality of nodes, a plurality of service providers and information associated with the plurality of nodes and the plurality of service providers of the geographic region from a geographic data source, creates a node table based on the information that was extracted, receives the query for one or more nodes having a predefined number of service providers within a travel budget, determines the one or more nodes from the node table that satisfy the query, and generates one or more generate polygons around the one or more nodes that satisfy the query within the geographic region.

公开(公告)号：US20150100432A1

公开(公告)日：2015-04-09

申请号：US14048622

申请日：2013-10-08

Applicant: Xerox Corporation

Inventor： Michael David Shepherd

IPC: G06Q30/02

CPC classification number: G06Q30/0271

Abstract: A system generates variable data documents, such as those that may be used in a marketing campaign, each of which contains content that is selected specifically for the document's recipient. The system uses a document template that includes dynamic element fields. Some of the dynamic element fields will be populated with personalized data such as the recipient's name, a geographic indicator, a date, or other information. Other data element fields will be populated with reference locators that dynamically identify and point to additional digital content that is semantically relevant to one or more of the personalized data elements. The reference locator may point to a repository of content such as audiovisual media assets, surveys, product reviews, wikis, recipes or other content.

Abstract translation: 系统生成可变数据文档，例如可能在营销活动中使用的文档，每个文档中包含专门为文档收件人选择的内容。 系统使用包含动态元素字段的文档模板。 一些动态元素字段将填充个性化数据，例如收件人的姓名，地理位置指示符，日期或其他信息。 参考定位器将填充其他数据元素字段，该定位器动态地标识并指向与一个或多个个性化数据元素语义相关的附加数字内容。 参考定位器可以指向诸如视听媒体资产，调查，产品评论，维基，食谱或其他内容之类的内容的存储库。

公开(公告)号：US20150025958A1

公开(公告)日：2015-01-22

申请号：US13943244

申请日：2013-07-16

Applicant: XEROX CORPORATION

Inventor： Dale Ellen Gaucas ,  Kirk J. Ocke ,  Michael David Shepherd

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: The present invention generally relates to systems and methods for assessing a multi-media marketing campaign under development. The techniques presented assess, for example, whether pairs of touchpoints of the campaign are compatible in terms of best practices related to content and style and whether contributors to the touchpoints are effectively collaborating.

Abstract translation: 本发明一般涉及用于评估正在开发的多媒体营销活动的系统和方法。 所提出的技术可以评估，例如，广告活动的接触点是否与内容和风格相关的最佳做法兼容，以及接触点的贡献者是否有效协作。

公开(公告)号：US20140279057A1

公开(公告)日：2014-09-18

申请号：US13826438

申请日：2013-03-14

Applicant: XEROX CORPORATION

Inventor： Michael David Shepherd ,  Dale Ellen Gaucas ,  Kirk J. Ocke

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: A method of automatically visualizing the content and messaging of documents in a marketing campaign design environment are provided. The exemplary method includes receiving an identification of a specified Touchpoint of the plurality of Touchpoints in a campaign; instantiating the specified Touchpoint and its elements into a knowledge model; executing semantic inferencing engine to determine inferences based on the plurality of Touchpoints instantiated into the knowledge model; transforming inferences into implicit requirements about the contents for each of the Touchpoints; displaying a representation of the specified Touchpoint; and including within the representation of the specified Touchpoint the Touchpoint contents as described by the explicit and implicit requirements.

Abstract translation: 提供了一种在营销活动设计环境中自动可视化文档内容和消息传递的方法。 该示例性方法包括：在一个活动中接收多个接触点的指定的接触点的标识; 将指定的Touchpoint及其元素实例化为知识模型; 执行语义推理引擎以基于实例化到知识模型中的多个接触点来确定推论; 将推论转化为对每个接触点的内容的隐含需求; 显示指定的Touchpoint的表示; 并且在指定的Touchpoint的表示内包括由显式和隐式要求描述的Touchpoint内容。