公开(公告)号：US11887160B2

公开(公告)日：2024-01-30

申请号：US17733618

申请日：2022-04-29

申请人： Zeta Global Corp.

发明人： Pavan Korada ,  RC Rizza ,  Jolene Liu ,  Phillip Eby

IPC分类号： G06Q30/0251 ,  G06Q30/0242 ,  G06Q30/0273

CPC分类号： G06Q30/0261 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0275

摘要： The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.

公开(公告)号：US20220351244A1

公开(公告)日：2022-11-03

申请号：US17733618

申请日：2022-04-29

申请人： Zeta Global Corp.

发明人： Pavan Korada ,  RC Rizza ,  Jolene Liu ,  Philip Eby

IPC分类号： G06Q30/02

摘要： The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.

公开(公告)号：US20240177194A1

公开(公告)日：2024-05-30

申请号：US18524703

申请日：2023-11-30

申请人： Zeta Global Corp.

发明人： Pavan Korada ,  RC Rizza ,  Jolene Liu ,  Phillip Eby

IPC分类号： G06Q30/0251 ,  G06Q30/0242 ,  G06Q30/0273

CPC分类号： G06Q30/0261 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0275

摘要： The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.