公开(公告)号：US11587118B2

公开(公告)日：2023-02-21

申请号：US16506488

申请日：2019-07-09

Applicant: eBay Inc.

Inventor： Neala F. Polachi

IPC: G06Q30/02 ,  G06Q30/0251

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

公开(公告)号：US10380636B2

公开(公告)日：2019-08-13

申请号：US13707316

申请日：2012-12-06

Applicant: eBay Inc.

Inventor： Neala F. Polachi

IPC: G06Q30/02 ,  G06Q30/00

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

公开(公告)号：US20230153858A1

公开(公告)日：2023-05-18

申请号：US18157913

申请日：2023-01-23

Applicant: eBay Inc.

Inventor： Neala F. Polachi

IPC: G06Q30/0251

CPC classification number: G06Q30/0259 ,  G06Q30/0261

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.

公开(公告)号：US20190333106A1

公开(公告)日：2019-10-31

申请号：US16506488

申请日：2019-07-09

Applicant: eBay Inc.

Inventor： Neala F. Polachi

IPC: G06Q30/02

Abstract: Systems and methods for statistical dynamic geofencing are discussed. For example, a method for statistical dynamic geofencing can include operations such as receiving a location-based campaign request, analyzing demographic data, determining a geofence parameter, generating a geofence, and distributing location-aware advertisements. The location-based campaign request can include a list of points of interest (POIs) and a target demographic parameter. The demographic data can include data from geographic areas surrounding at least a portion of the POIs as well as data related to the target demographic parameter. The geofence can be generated based at least in part on the geofence parameter, where the geofence parameter directly affects either the size or shape of the geofence. The location-aware advertisements are distributed to a plurality of mobile devices determined to be within the geofence.