公开(公告)号：US20230306462A1

公开(公告)日：2023-09-28

申请号：US18204833

申请日：2023-06-01

Applicant: eBay Inc.

Inventor： Yi LIU ,  Pramod MAMIDIPUDI ,  Xiang LI ,  Lei LI ,  Bin LI

IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957 ,  G06F16/955

CPC classification number: G06Q30/0246 ,  G06Q30/0277 ,  G06F16/958 ,  G06F16/953 ,  G06F16/9577 ,  G06F16/9566

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement using a single URL without redirection. When an ad event is received on a client-computing device, a single URL is determined to provide content for the item and to track the ad event, the URL identifying a domain server. A parameter related to the ad event is determined and encoded as a part of the URL or as a HTTP header. The URL is called, causing the domain server to extract the parameter from the URL or the HTTP header and asynchronously request tracking of the ad event. Additionally, the content for the item is received from the domain server.

公开(公告)号：US20220270131A1

公开(公告)日：2022-08-25

申请号：US17668178

申请日：2022-02-09

Applicant: eBay Inc.

Inventor： Yi LIU ,  Pramod MAMIDIPUDI ,  Xiang LI ,  Lei LI ,  Bin LI

IPC: G06Q30/02 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957 ,  G06F16/955

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.