公开(公告)号：WO2023031155A1

公开(公告)日：2023-03-09

申请号：PCT/EP2022/074019

申请日：2022-08-30

Applicant: LEGO A/S

Inventor： LOVATT, Fraser ,  NGUYEN, Minh Thanh ,  MOURITSEN, Simone Boye ,  LINDHOLM, Rasmus

IPC: A63F13/213 ,  A63F13/65 ,  A63F13/56

Abstract: The present invention relates in one aspect to a system and method for providing augmented reality (AR) content to a user, associated with a moveable real-world object, such as a toy vehicle, wherein the moveable real-world object is adapted to move with respect to a real-world scene according to a characteristic motion pattern. An AR toy system may comprise a moveable real world toy and an AR user device adapted to carry out the steps of: recognizing the real world object; attributing the real world object with an AR-target; obtaining a position of the AR-target and a motion vector for the AR-target associated with the position; defining virtual world objects at virtual world coordinates with respect to the position of the AR-target; transforming the virtual world coordinates with respect to the AR-target position by an opposite vector of the motion vector; receiving a steering input; rotating the virtual world coordinates with respect to the AR-target by rotation opposite to the steering input around a corresponding steering axis passing through the AR-target position; and rendering virtual world objects at the transformed and rotated virtual world coordinates.