Abstract:
A novel approach enables a new type of sensing -"in persona" sensing, for large scale testing of a media instance via distributed collection and centralized processing of physiological data from each of a large number of viewers in his/her own setting. The physiological data can first be collected from each of the viewers fitted with one or more physiological sensors locally at the place where he/she is watching the media instance. The data collected from the viewers at these distributed locations can then all be transmitted to a centralized location for processing, aggregation, storage, and analysis.
Abstract:
Embodiments described herein enable "in situ" sensing, which collects and analyzes physiological responses from a large group of viewers/audiences who watch a same media instance together at a single venue. Each of the group of viewers is fitted with physiological sensors with communication capabilities to communicate with a signal collection device at or near the venue. The signal collection device collects the physiological data of the viewers from the sensors, and transmits the physiological data to a processing module at another location via a network for storage and further analysis.