公开(公告)号：WO2012035449A2

公开(公告)日：2012-03-22

申请号：PCT/IB2011/053463

申请日：2011-08-03

申请人： ERICSSON TELEVISION INC. ,  SCHULTZ, Jennifer

发明人： SCHULTZ, Jennifer

IPC分类号： H04N7/025 ,  G06Q30/00

CPC分类号： G06Q30/00 ,  G06Q30/0251 ,  H04N21/812

摘要： An advertising slot notification (ASN) system and. method for automatically notifying an advertiser that a desired targeted advertising slot meeting an advertiser- defined preference is available. The advertiser-defined preference, such as programming content associated with the advertising slot, is input to a comparison unit together with information on available advertising slots and associated programming content. The comparison unit compares the preference with the available slots and associated information to identify a slot meeting the advertiser-defined preference. A notification server automatically notifies the advertiser that the desired advertising slot is available. The system may also include an advertising slot labeling ( ASL) system for providing to the comparison unit, an advertisement slot label for each available advertising slot, wherein the label indicates an effectiveness level for each advertising slot when used to present different kinds of advertisements.

摘要翻译： 广告时隙通知（ASN）系统和。 方法，用于自动通知广告商符合广告客户定义的偏好的期望的目标广告位是可用的。 诸如与广告时隙相关联的编程内容的广告客户定义的偏好与可用广告时隙和相关节目内容的信息一起输入到比较单元。 比较单元将偏好与可用时隙和相关信息进行比较，以识别符合广告客户定义的偏好的时隙。 通知服务器自动通知广告商所需的广告位可用。 该系统还可以包括用于向比较单元提供每个可用广告时隙的广告时隙标签的广告时隙标签（ASL）系统，其中当用于呈现不同类型的广告时，标签指示每个广告时隙的有效性级别。

公开(公告)号：WO2012023076A3

公开(公告)日：2012-02-23

申请号：PCT/IB2011/053393

申请日：2011-07-29

申请人： ERICSSON TELEVISION INC. ,  SCHULTZ, Jennifer ,  DASHER, Charles

发明人： SCHULTZ, Jennifer ,  DASHER, Charles

IPC分类号： H04N7/173

摘要： An integrated television delivery and social networking system for improving service to a user. A television delivery system delivers television programs and advertisements to the user, and a social network website enables the user to post social updates for the user's friends and to receive social updates from the friends. An interworking unit interworks between the television delivery system, and the social network website. The interworking unit obtains information from the television delivery system or the social network website and automatically provides the information from one to the oilier. The system may automatically post to the website, an indication of what television program the user is watching; may display to the user how many of his friends liked the television program or advertisement the user is watching; and may use user interests in the user's social network profile to select targeted television advertisements to present to the user.

公开(公告)号：WO2012028976A1

公开(公告)日：2012-03-08

申请号：PCT/IB2011/053462

申请日：2011-08-03

申请人： ERICSSON TELEVISION INC. ,  SCHULTZ, Jennifer ,  DASHER, Charles

发明人： SCHULTZ, Jennifer ,  DASHER, Charles

IPC分类号： G06F3/00

CPC分类号： H04N21/812 ,  G06Q30/0241 ,  H04N21/23424 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/44222 ,  H04N21/458

摘要： A system and method for providing interactive television advertising. When a viewer with interactive capability is identified, the system invites the viewer to create an advertisement. When the viewer accepts, the system displays advertisement parameters on the viewer's television or other connected computing device such as a smartphone. The viewer uses a remote control mechanism to select parameters and send them to an interactive advertising unit in a television delivery system.. The imeractive advertising unit creates the imeractive advertisement in accordance with the selected advertisement parameters. The system then shows the interactive advertisement to the viewer during the next commercial break.

摘要翻译： 一种用于提供交互式电视广告的系统和方法。 当识别出具有交互能力的观众时，系统邀请观众创建广告。 当观众接受时，系统在观众的电视或诸如智能电话的其他连接的计算设备上显示广告参数。 观众使用遥控机制来选择参数并将它们发送到电视传送系统中的交互式广告单元。影像广告单元根据所选择的广告参数来创建动画广告。 然后，该系统在下一个商业休息期间向观看者显示交互式广告。

公开(公告)号：WO2010119434A1

公开(公告)日：2010-10-21

申请号：PCT/IB2010/051677

申请日：2010-04-16

申请人： ERICSSON TELEVISION INC. ,  DASHER, Charles ,  PHILLIPS, Chris ,  WATKINS, Hugh ,  SCHULTZ, Jennifer ,  CANTER, Paul ,  FORSMAN, Bob

发明人： DASHER, Charles ,  PHILLIPS, Chris ,  WATKINS, Hugh ,  SCHULTZ, Jennifer ,  CANTER, Paul ,  FORSMAN, Bob

IPC分类号： H04N7/173

CPC分类号： H04N7/17336 ,  H04N21/23106 ,  H04N21/234309 ,  H04N21/2407 ,  H04N21/252 ,  H04N21/262 ,  H04N21/2743 ,  H04N21/47202 ,  H04N21/4756 ,  H04N21/6125 ,  H04N21/6175 ,  H04N21/84

摘要： In one embodiment, a computer system hosts a web site allowing users via the Internet to post video clips, view video clips, or provide feedback regarding a viewed video clip., wherein the computer system selects the most popular video clips based on certain criteria to make available to a video service provider. In one embodiment, the computer system transcodes the video clip received at the web site into a format compatible with a VOD system associated with a cable service provider, and generates the appropriate metadata based on input from {he user posting the video clip based in part on values determined by the computer system and based in part on default values determined by an administrator. Subscribers to a cable service provider can then select and view the video clips in the VOD system by invoking a VOD service offered by the cable service provider.

摘要翻译： 在一个实施例中，计算机系统托管网站，允许用户通过因特网发布视频剪辑，查看视频剪辑或提供关于观看的视频剪辑的反馈，其中计算机系统基于某些标准来选择最流行的视频剪辑 提供给视频服务提供商。 在一个实施例中，计算机系统将在网站处接收的视频剪辑转码为与与有线服务提供商相关联的VOD系统兼容的格式，并且基于来自{用户部分地发布视频剪辑的输入来生成适当的元数据 由计算机系统确定并部分基于由管理员确定的默认值的值。 有线服务提供商的订户可以通过调用有线服务提供商提供的VOD服务来选择和观看VOD系统中的视频剪辑。

公开(公告)号：WO2012035449A3

公开(公告)日：2016-05-26

申请号：PCT/IB2011053463

申请日：2011-08-03

申请人： ERICSSON TELEVISION INC ,  SCHULTZ JENNIFER

发明人： SCHULTZ JENNIFER

IPC分类号： H04N7/16

CPC分类号： G06Q30/00 ,  G06Q30/0251 ,  H04N21/812

摘要： An advertising slot notification (ASN) system and. method for automatically notifying an advertiser that a desired targeted advertising slot meeting an advertiser- defined preference is available. The advertiser-defined preference, such as programming content associated with the advertising slot, is input to a comparison unit together with information on available advertising slots and associated programming content. The comparison unit compares the preference with the available slots and associated information to identify a slot meeting the advertiser-defined preference. A notification server automatically notifies the advertiser that the desired advertising slot is available. The system may also include an advertising slot labeling ( ASL) system for providing to the comparison unit, an advertisement slot label for each available advertising slot, wherein the label indicates an effectiveness level for each advertising slot when used to present different kinds of advertisements.

摘要翻译： 广告时隙通知（ASN）系统和。 方法，用于自动通知广告商符合广告客户定义的偏好的期望的目标广告位是可用的。 诸如与广告时隙相关联的编程内容的广告客户定义的偏好与可用广告时隙和相关节目内容的信息一起输入到比较单元。 比较单元将偏好与可用时隙和相关信息进行比较，以识别符合广告客户定义的偏好的时隙。 通知服务器自动通知广告商所需的广告位可用。 该系统还可以包括用于向比较单元提供每个可用广告时隙的广告时隙标签的广告时隙标签（ASL）系统，其中当用于呈现不同类型的广告时，标签指示每个广告时隙的有效性级别。

公开(公告)号：WO2012023076A2

公开(公告)日：2012-02-23

申请号：PCT/IB2011053393

申请日：2011-07-29

申请人： ERICSSON TELEVISION INC ,  SCHULTZ JENNIFER ,  DASHER CHARLES

发明人： SCHULTZ JENNIFER ,  DASHER CHARLES

IPC分类号： H04N7/025

CPC分类号： H04N21/2668 ,  G06Q30/0241 ,  H04N21/252 ,  H04N21/25891 ,  H04N21/4622 ,  H04N21/4755 ,  H04N21/4756 ,  H04N21/4788 ,  H04N21/4882 ,  H04N21/812

摘要： An integrated television delivery and social networking system for improving service to a user. A television delivery system delivers television programs and advertisements to the user, and a social network website enables the user to post social updates for the user's friends and to receive social updates from the friends. An interworking unit interworks between the television delivery system, and the social network website. The interworking unit obtains information from the television delivery system or the social network website and automatically provides the information from one to the oilier. The system may automatically post to the website, an indication of what television program the user is watching; may display to the user how many of his friends liked the television program or advertisement the user is watching; and may use user interests in the user's social network profile to select targeted television advertisements to present to the user.

摘要翻译： 一个综合的电视传送和社交网络系统，用于改善对用户的服务。 电视传送系统向用户传送电视节目和广告，并且社交网络网站使得用户能够向用户的朋友发布社交更新并从朋友接收社交更新。 互通单元在电视传送系统和社交网站之间进行交互。 互通单元从电视传送系统或社交网站获取信息，并自动将信息从一个提供给更多的用户。 系统可以自动发布到网站，指示用户正在观看什么电视节目; 可能向用户显示他的朋友中有多少喜欢用户正在观看的电视节目或广告; 并且可以在用户的​​社交网络配置文件中使用用户兴趣来选择目标电视广告以呈现给用户。