Abstract:
A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers (102, 285), a request for the media content to be displayed at an endpoint (110, 120). The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects (210) to include in a container (205) for the media content based on the information identified about the environment. At least one of the objects (235) includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers (102, 260, 285), the set of objects to the endpoint.
Abstract:
A method includes monitoring interactions (420) of multiple users related to at least one of: multiple base content (200) and multiple supplemental content (210). The supplemental content (210) is associated with one or more products or services (210) identified in the base content (200). The method also includes obtaining interaction information (310) associated with the interactions (420). The method also includes selecting specified supplemental (210) content to present to a specified user based on (i) the interaction information (310) and (ii) specified base content (200) presented to the specified user. The method also includes sending the specified base content (200) and the specified supplemental content (210) to an endpoint (110) associated with the specified user.