Abstract:
A system and method utilizing store fitting room information to develop targeted advertising and offers directed to customers whose information has been collected at least in part in the fitting room.
Abstract:
Systems and methods are described for identifying mobile application users and/or predicting characteristics of the users based on mobile application usage behavior. In an exemplary method, for a first plurality of users of an online software application, collecting a sequence of events, wherein each event represents a user interaction with the application; selecting a set of user traits, wherein: the degree to which each trait is demonstrated by a user is determinable based on the sequence of events corresponding to that user, and the set of traits is selected such that the degree to which each respective user demonstrates the selected traits is substantially unique to that respective user; and for each of a second plurality of users of the software application, storing a user profile that identifies an extent to which each of the selected traits is demonstrated by the respective user.
Abstract:
The present invention relates to a system (1) for interpreting movements performed by mobile network subscribers over signalling data by means of network and subscriber data on the basis of time and location.
Abstract:
A content delivery system ensures viewability of ads in a flip-based digital magazine. User behavior in the environment of the digital magazine is observed and processed to identify one or more opportunities for ad placement. Ads are selected and placed in the digital magazine in such a way as to satisfy temporal and spatial criteria relating to display of the ads. In one embodiment, a full-page ad is inserted between consecutive content pages of the digital magazine in response to a flip action being performed by the user. The digital magazine may lock the ad in place and allow page transition after minimum display duration is satisfied. In another embodiment, an embedded ad is persisted between consecutive content pages to ensure minimum display duration is satisfied.
Abstract:
A system and method for creating customized, personally relevant greeting cards, e-cards, mementos, invitations, decorations, and other types of printed and virtual media to convey affection, friendship, emotional connections, celebration, gratitude, condolence and other types of sentiments to relatives, friends, coworkers, business associates, and acquaintances regardless of the cultural backgrounds of the giver and the recipient.
Abstract:
An analytic platform, article of manufacture, system, computer-readable medium, and method for selecting and inserting advertisements for delivery to a content viewing device. A plurality of advertising metrics are generated from data originating from a plurality of content viewing devices. Then, an advertisement is selected for presentation along with content directed to one of the content viewing devices, the advertisement being selected based on the advertising metrics. Once selected, the advertisement is added to the content for delivery to said one of the content viewing devices.
Abstract:
Described is a system for discovering user interests through online social media, and more specifically, to a way of doing so by means of a bi-directional graph model. During operation, the system generates a confidence matrix F based o» user interactions and co-occurring tags on a social media platform. The confidence matrix F indicates a likelihood of the users in the social media platform as being interested in a particular topic. Based on such likelihoods, an action can be initiated regarding a particular topic for those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold. For example, the system generates and presents an online advertisement to users regarding a particular topic to those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold.