METHOD AND SYSTEM FOR SIMULATING THE DISTRIBUTION OF TARGETED ADVERTISING

    公开(公告)号:WO2002086677A3

    公开(公告)日:2002-10-31

    申请号:PCT/US2002/013134

    申请日:2002-04-18

    Applicant: ERICSSON INC.

    Inventor: LINDE, Leif

    Abstract: The present invention provides an Internet based service that enables retailers to create and distribute wireless promotions to customer groups based on specific profile criteria. These promotions are distributed to all wireless and mobile devices, as well as the Internet. This Internet service also has the ability to track the reception and acceptance of the promotion from the end user, and providing the retailers with the ability to monitor the promotion activity to determine if is has been received and executed. The present invention provides a method, computer program and system for simulating the distribution of a promotion that includes accessing target subscriber information for the promotion, selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber, calculating one or more statistics regarding the selected subscribers, and providing the one or more statistics to a user.

    METHOD AND SYSTEM FOR DISTRIBUTING TARGETED ADVERTISING
    2.
    发明申请
    METHOD AND SYSTEM FOR DISTRIBUTING TARGETED ADVERTISING 审中-公开
    用于分配目标广告的方法和系统

    公开(公告)号:WO2002086669A2

    公开(公告)日:2002-10-31

    申请号:PCT/US2002/012480

    申请日:2002-04-17

    Applicant: ERICSSON INC.

    Inventor: LINDE, Leif

    IPC: G06F

    CPC classification number: G06Q30/02 G06Q30/0258

    Abstract: The present invention provides an Internet based service that enables retailers to create and distribute promotions to customers based on profile criteria. These promotions are distributed to all types of wireless and mobile devices, as well as the Internet. This service also has the ability to track the reception and acceptance of the promotion from the end user, and provide the retailers with the ability to monitor the promotion activity to determine if it has been received and executed. The present invention also provides a method, computer program and system for distributing a promotion by selecting one or more subscribers to receive the promotion based on target subscriber information associated with the promotion and subscriber information associated with each subscriber, obtaining subscriber delivery information for each of the selected subscribers, and distributing the promotion to each of the selected subscribers based on the subscriber delivery information for the selected subscriber.

    Abstract translation: 本发明提供了一种基于互联网的服务,其使得零售商能够基于简档标准来向顾客创建和分发促销活动。 这些促销活动分发给所有类型的无线和移动设备以及互联网。 该服务还能够跟踪从最终用户接收和接受促销活动,并向零售商提供监控促销活动的能力,以确定其是否已被收到和执行。 本发明还提供一种方法,计算机程序和系统,用于通过选择一个或多个订户以基于与每个订户相关联的促销和订户信息相关联的目标订户信息来选择一个或多个订阅者来分发促销,获得用于每个订户的订户交付信息 所选择的用户,并且基于所选择的订户的订户传递信息将促销分发给每个所选订户。

    METHOD AND SYSTEM FOR SIMULATING THE DISTRIBUTION OF TARGETED ADVERTISING
    3.
    发明申请
    METHOD AND SYSTEM FOR SIMULATING THE DISTRIBUTION OF TARGETED ADVERTISING 审中-公开
    用于模拟目标广告分发的方法和系统

    公开(公告)号:WO2002086677A2

    公开(公告)日:2002-10-31

    申请号:PCT/US2002/013134

    申请日:2002-04-18

    Applicant: ERICSSON INC.

    Inventor: LINDE, Leif

    IPC: G06F

    Abstract: The present invention provides an Internet based service that enables retailers to create and distribute wireless promotions to customer groups based on specific profile criteria. These promotions are distributed to all wireless and mobile devices, as well as the Internet. This Internet service also has the ability to track the reception and acceptance of the promotion from the end user, and providing the retailers with the ability to monitor the promotion activity to determine if is has been received and executed. The present invention provides a method, computer program and system for simulating the distribution of a promotion that includes accessing target subscriber information for the promotion, selecting one or more subscribers to receive the promotion based on the target subscriber information and subscriber information associated with each subscriber, calculating one or more statistics regarding the selected subscribers, and providing the one or more statistics to a user.

    Abstract translation: 本发明提供了一种基于因特网的服务,其使得零售商能够基于特定的简档标准来创建和分发无线促销给客户群。 这些促销活动分发给所有无线和移动设备以及互联网。 该互联网服务还能够跟踪终端用户的促销的接收和接受,并且向零售商提供监视促销活动以确定是否已被接收和执行的能力。 本发明提供了一种用于模拟促销的分发的方法,计算机程序和系统,其包括:访问用于促销的目标用户信息,基于目标用户信息选​​择一个或多个订阅者接收促销,以及与每个订户相关联的用户信息 计算关于所选择的订户的一个或多个统计信息,以及将一个或多个统计信息提供给用户。

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